India’s beauty and personal care industry has witnessed a major transformation over the past decade. What was once dominated by traditional salons and neighbourhood beauty parlours is increasingly shifting towards technology-enabled services delivered directly to customers’ homes.
One Indian startup that has established itself in this growing market is YesMadam, a home beauty and wellness services platform.
Founded in 2016 by Mayank Arya, Aditya Arya and Akanksha Vishnoi, YesMadam started with a mission to address common problems associated with home salon services, including questionable product quality, inconsistent pricing and hygiene concerns.
Over the years, the company expanded its presence across more than 50 Indian cities, developed a network of thousands of beauty professionals and built a business generating a reported ₹195 crore in annual revenue in FY26.
But how did YesMadam turn an everyday consumer problem into a growing beauty-tech business?
Let’s explore its startup journey, founders, revenue, funding and business model.
What is YesMadam?
YesMadam is an Indian technology-enabled beauty and wellness platform that allows customers to book professional salon and personal care services at home.
Through its website and mobile application, customers can access services such as:
- Facials and skincare treatments
- Waxing and threading
- Haircare and grooming
- Manicure and pedicure
- Spa and massage services
- Bridal and occasion-based beauty services
Unlike conventional salons, where customers need to travel to a physical location, YesMadam connects users with trained beauty professionals who deliver services at their preferred location.
The company differentiates itself through its emphasis on transparent pricing, product hygiene and professional service standards.
YesMadam Company Overview
| Particulars | Details |
|---|---|
| Company Name | YesMadam |
| Founded | 2016 |
| Founders | Mayank Arya, Aditya Arya and Akanksha Vishnoi |
| Headquarters | Noida, Uttar Pradesh |
| Industry | BeautyTech and Home Services |
| Business Type | Technology-enabled beauty services |
| FY26 Revenue | Approximately ₹195 crore |
| Institutional Funding | ₹50 crore announced in May 2026 |
| Investor | Info Edge Growth Fund |
Meet the Three Founders of YesMadam
The company was established by three entrepreneurs who brought different strengths to the business.
1. Mayank Arya
Mayank Arya is one of the co-founders of YesMadam. Before entering entrepreneurship, he worked in the Merchant Navy.
His experience, combined with his understanding of the problems consumers faced in the home beauty segment, contributed to the development of the startup.
2. Aditya Arya
Aditya Arya is another co-founder who also came from a Merchant Navy background.
Alongside Mayank, he helped develop the business concept and establish YesMadam as a technology-enabled platform for home salon services.
3. Akanksha Vishnoi
Akanksha Vishnoi is the third co-founder and has played an important role in developing the company’s brand and marketing identity.
As the business expanded, its positioning around convenience, product transparency and hygiene became central to attracting and retaining customers.
Together, the founders focused on building a recognisable brand in India’s competitive beauty services industry.
Understanding the YesMadam Business Model
YesMadam follows a technology-enabled service marketplace model.
Its platform connects customers seeking beauty treatments with trained professionals who deliver those services at home.
However, the company does not depend entirely on booking commissions. It has developed additional revenue streams through beauty products and professional training.
1. Revenue From Beauty Services
The company’s primary business involves facilitating beauty and wellness appointments through its digital platform.
Customers select their preferred treatments, schedule appointments and receive services from associated professionals.
YesMadam generates revenue from these transactions through its service marketplace.
2. Beauty and Personal Care Product Sales
Another important component of its business model is product sales.
The company offers beauty products, including private-label offerings, allowing it to participate in both the service and product segments of the beauty industry.
This creates opportunities to generate additional revenue beyond individual appointments.
3. Training Beauty Professionals
Maintaining consistent service quality becomes increasingly challenging as a company expands across multiple cities.
YesMadam addresses this through professional training and service standardisation.
Training also forms part of its reported revenue model.
By investing in professional development, the company can improve customer experiences while strengthening its service-provider network.
YesMadam Revenue: How Much Does the Company Earn?
YesMadam has recorded substantial revenue growth as demand for organised home beauty services has increased.
According to company figures reported by Inc42, its revenue progressed from approximately ₹45 crore in FY24 to ₹195 crore in FY26.
YesMadam Revenue Growth
| Financial Year | Reported Revenue |
|---|---|
| FY24 | ₹45 crore |
| FY25 | ₹94 crore |
| FY26 | ₹195 crore |
The company’s FY26 revenue represents approximately 107% growth compared with the previous financial year.
This expansion reflects its increasing booking volumes, wider geographical presence and growing customer base.
Is YesMadam Profitable?
According to Inc42, YesMadam reported approximately ₹1.8 crore in profit during FY25.
Based on its reported revenue of around ₹94 crore, this represents a net profit margin of approximately 1.9%.
Although its FY26 revenue reached approximately ₹195 crore, revenue and profit are different financial metrics. A verified FY26 net profit figure was not established in the sources used for this article.
Nevertheless, the company’s ability to operate for years before securing its first institutional funding is an important part of its growth story.
YesMadam Funding: ₹50 Crore Investment From Info Edge
In May 2026, YesMadam announced that it had raised ₹50 crore from Info Edge Growth Fund in its first institutional funding round.
The investment marked an important milestone for the company after years of largely bootstrapped growth.
The capital was intended to support several expansion priorities, including:
- Entering additional Indian cities.
- Strengthening its technology infrastructure.
- Expanding its professional partner network.
- Improving customer experience.
- Supporting future business development.
The funding also demonstrated institutional investor interest in India’s growing organised beauty and wellness services market.
For YesMadam, the investment created an opportunity to accelerate expansion while building on its existing business operations.
How Big is YesMadam in 2026?
By May 2026, YesMadam had developed a significant presence in India’s home beauty services market.
According to company-reported figures published by Inc42, its operational scale included:
| Business Metric | Reported Figure |
|---|---|
| Operational Presence | 55+ cities |
| Monthly Bookings | Approximately 3 lakh |
| Professional Network | Over 12,000 |
| Customer Retention | Approximately 80% |
| FY26 Revenue | ₹195 crore |
These figures illustrate how the business has expanded beyond its original market.
Its growing professional network is particularly important because service-based platforms depend heavily on maintaining availability, consistent customer experiences and operational efficiency.
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