How two cousins built a ₹1,000 Crore Wearable technology brand

Inspirational /

When people think about smartwatches in India, brands like Apple, Samsung and Noise often come to mind. But the journey behind Noise is particularly interesting because it did not begin with advanced technology, expensive research laboratories or a massive investment from venture capitalists. It started with a simple problem: finding a good-quality smartphone cover. In

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How two Indian founders built Rebel foods into ₹11,700 Crore Cloud kitchen empire

Startup Stories /

What started as a quick-service restaurant selling wraps eventually evolved into a global food technology business operating multiple restaurant brands through shared kitchen infrastructure. Behind this transformation were two entrepreneurs, Jaydeep Barman and Kallol Banerjee, who challenged a fundamental assumption of the restaurant industry: Does every food brand really need its own physical restaurant? Their

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How three entrepreneurs turned a Personal Problem into a ₹195 Crore Startup

Startup Stories /

India’s beauty and personal care industry has witnessed a major transformation over the past decade. What was once dominated by traditional salons and neighbourhood beauty parlours is increasingly shifting towards technology-enabled services delivered directly to customers’ homes. One Indian startup that has established itself in this growing market is YesMadam, a home beauty and wellness

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How Two Delhi Friends Made Premium Coffee affordable and built a ₹2.4 Crore Business

Startup Stories /

Starting a coffee business usually sounds expensive. Commercial espresso machines, café interiors, rent, staff and marketing can quickly push the investment into several lakhs. But Delhi-based coffee brand Kofi Kafi took a very different route. Founded by friends Vaibhav Arora and Vansh Mor in 2023, Kofi Kafi started with a customised roadside coffee cart in

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How this Vidit Aatrey left his IAS Dream and built Meesho into a ₹30,000 Crore Marketplace

Startup Stories /

What happens when someone leaves the path of a conventional career and decides to build a startup instead? For Vidit Aatrey, the answer eventually became Meesho, one of India’s major e-commerce platforms. Aatrey’s journey is particularly interesting because entrepreneurship was not necessarily the obvious career choice for him. After graduating from IIT Delhi, he worked

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How IIT Kharagpur Alumni Built a Home-Cooking Startup Bringing Cooks to Your Kitchen

Startup Stories /

India’s food-tech industry has spent years making it easier to order food from restaurants. ChefKart is taking a different approach. Instead of delivering a prepared meal from a restaurant, ChefKart allows customers to book trained and verified cooks who prepare food inside their own kitchens. Founded in 2020 by IIT Kharagpur alumni Vaibhav Gupta, Aman

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This Jaipur Startup is turning Traditional Indian Craftsmanship into Modern Homeware

Startup Stories /

In a market filled with mass-produced home products, two Jaipur entrepreneurs found an opportunity in something much older: traditional Indian craftsmanship. Founded by husband-and-wife duo Punit Agarwal and Chandni Gupta in 2022, Aurum Crafts has built a direct-to-consumer homeware brand focused on handcrafted and semi-handcrafted wooden kitchen and home products. The Jaipur-based startup was reported

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He left his job and built a ₹200 Crore Baby Brand: The Story Behind Nubokind

Uncategorized /

For Aditya Chopra, that problem emerged after returning to India and looking more closely at the products used by babies. Instead of simply accepting the market as it was, he began questioning the heavy dependence on plastic in everyday baby products. That curiosity eventually led to the creation of Nubokind, a baby-products company focused on

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How Three Kashmiri Founders built an Operating system for India’s Apple Industry

Startup Stories /

Kashmir’s apple orchards have powered the region’s economy for generations. While most people saw only the problems, three young Kashmiris saw an opportunity. They decided to build something different — not just another farming app, but a complete operating system for temperate horticulture. That company is Orchardly. The Problem Traditional Farming Could No Longer Solve

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How Aditya Poddar Turned His Fitness Struggle into a ₹2 Crore/Month Protein Brand

Startup Stories /

The Story of FitFeast What if a personal fitness struggle could become the foundation of a business? That is the story behind FitFeast, the Indian protein-snacking brand founded by Aditya Poddar. Aditya’s journey started with his own struggle to lose weight and build a healthier lifestyle. While searching for better nutrition options, he noticed a

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