What happens when someone leaves the path of a conventional career and decides to build a startup instead? For Vidit Aatrey, the answer eventually became Meesho, one of India’s major e-commerce platforms. Aatrey’s journey is particularly interesting because entrepreneurship was not necessarily the obvious career choice for him. After graduating from IIT Delhi, he worked […]
India’s food-tech industry has spent years making it easier to order food from restaurants. ChefKart is taking a different approach. Instead of delivering a prepared meal from a restaurant, ChefKart allows customers to book trained and verified cooks who prepare food inside their own kitchens. Founded in 2020 by IIT Kharagpur alumni Vaibhav Gupta, Aman
How IIT Kharagpur Alumni Built a Home-Cooking Startup Bringing Cooks to Your Kitchen Read More »
In a market filled with mass-produced home products, two Jaipur entrepreneurs found an opportunity in something much older: traditional Indian craftsmanship. Founded by husband-and-wife duo Punit Agarwal and Chandni Gupta in 2022, Aurum Crafts has built a direct-to-consumer homeware brand focused on handcrafted and semi-handcrafted wooden kitchen and home products. The Jaipur-based startup was reported
This Jaipur Startup is turning Traditional Indian Craftsmanship into Modern Homeware Read More »
For Aditya Chopra, that problem emerged after returning to India and looking more closely at the products used by babies. Instead of simply accepting the market as it was, he began questioning the heavy dependence on plastic in everyday baby products. That curiosity eventually led to the creation of Nubokind, a baby-products company focused on
He left his job and built a ₹200 Crore Baby Brand: The Story Behind Nubokind Read More »
Kashmir’s apple orchards have powered the region’s economy for generations. While most people saw only the problems, three young Kashmiris saw an opportunity. They decided to build something different — not just another farming app, but a complete operating system for temperate horticulture. That company is Orchardly. The Problem Traditional Farming Could No Longer Solve
How Three Kashmiri Founders built an Operating system for India’s Apple Industry Read More »
The Story of FitFeast What if a personal fitness struggle could become the foundation of a business? That is the story behind FitFeast, the Indian protein-snacking brand founded by Aditya Poddar. Aditya’s journey started with his own struggle to lose weight and build a healthier lifestyle. While searching for better nutrition options, he noticed a
How Aditya Poddar Turned His Fitness Struggle into a ₹2 Crore/Month Protein Brand Read More »
The Story of Ritesh Agarwal and OYO The story of Ritesh Agarwal and OYO is one of India’s most well-known startup journeys. What started with a young entrepreneur trying to solve a problem in India’s budget accommodation market eventually became a global hospitality business. But the journey wasn’t a straight road to success. OYO went
How Manam Chocolate started India has a long history of sweets, but the premium chocolate market has traditionally been dominated by international brands. Chaitanya Muppala saw an opportunity in something much closer to home: Indian cacao. Chaitanya, a Hyderabad-based entrepreneur and the founder of Manam Chocolate, wanted to prove that cacao grown in India could
How Chaitanya Muppala turned Indian Cocoa into a Premium Chocolate brand Read More »
How Mamaearth Started Mamaearth began with a problem that many new businesses are built around: the founders couldn’t find a product they actually wanted to buy. In 2016, Ghazal Alagh and Varun Alagh became parents to their first child. They were looking for safe and toxin-free baby-care products but found that the Indian market did
How this Husband-Wife Duo built Mamaearth from Scratch into a ₹2,400 Crore brand Read More »
The story of Sagar Joshi, founder of Law Prep Tutorial, began very differently. In the early 2000s, when law was still not considered a mainstream career choice by many Indian families, Joshi started teaching law aspirants in Jodhpur, Rajasthan. Law Prep Tutorial states that it began in 2001, while other profiles place Joshi’s initial teaching
How Sagar Joshi turned a small coaching centre into a National Education Brand Read More »
