What would you do if someone asked you to leave the comfort of city life and spend the next two years living in a village, learning about farming? For most people, that would sound like an unusual decision. But for entrepreneurs Prateek Rastogi and Aishwarya Bhatnagar, it became the foundation of a business that would
How a Couple’s Two-Year village experience inspired a Growing food business Read More »
When people think about smartwatches in India, brands like Apple, Samsung and Noise often come to mind. But the journey behind Noise is particularly interesting because it did not begin with advanced technology, expensive research laboratories or a massive investment from venture capitalists. It started with a simple problem: finding a good-quality smartphone cover. In
How two cousins built a ₹1,000 Crore Wearable technology brand Read More »
What started as a quick-service restaurant selling wraps eventually evolved into a global food technology business operating multiple restaurant brands through shared kitchen infrastructure. Behind this transformation were two entrepreneurs, Jaydeep Barman and Kallol Banerjee, who challenged a fundamental assumption of the restaurant industry: Does every food brand really need its own physical restaurant? Their
How two Indian founders built Rebel foods into ₹11,700 Crore Cloud kitchen empire Read More »
India’s beauty and personal care industry has witnessed a major transformation over the past decade. What was once dominated by traditional salons and neighbourhood beauty parlours is increasingly shifting towards technology-enabled services delivered directly to customers’ homes. One Indian startup that has established itself in this growing market is YesMadam, a home beauty and wellness
How three entrepreneurs turned a Personal Problem into a ₹195 Crore Startup Read More »
Starting a coffee business usually sounds expensive. Commercial espresso machines, café interiors, rent, staff and marketing can quickly push the investment into several lakhs. But Delhi-based coffee brand Kofi Kafi took a very different route. Founded by friends Vaibhav Arora and Vansh Mor in 2023, Kofi Kafi started with a customised roadside coffee cart in
How Two Delhi Friends Made Premium Coffee affordable and built a ₹2.4 Crore Business Read More »
What happens when someone leaves the path of a conventional career and decides to build a startup instead? For Vidit Aatrey, the answer eventually became Meesho, one of India’s major e-commerce platforms. Aatrey’s journey is particularly interesting because entrepreneurship was not necessarily the obvious career choice for him. After graduating from IIT Delhi, he worked
India’s food-tech industry has spent years making it easier to order food from restaurants. ChefKart is taking a different approach. Instead of delivering a prepared meal from a restaurant, ChefKart allows customers to book trained and verified cooks who prepare food inside their own kitchens. Founded in 2020 by IIT Kharagpur alumni Vaibhav Gupta, Aman
How IIT Kharagpur Alumni Built a Home-Cooking Startup Bringing Cooks to Your Kitchen Read More »
In a market filled with mass-produced home products, two Jaipur entrepreneurs found an opportunity in something much older: traditional Indian craftsmanship. Founded by husband-and-wife duo Punit Agarwal and Chandni Gupta in 2022, Aurum Crafts has built a direct-to-consumer homeware brand focused on handcrafted and semi-handcrafted wooden kitchen and home products. The Jaipur-based startup was reported
This Jaipur Startup is turning Traditional Indian Craftsmanship into Modern Homeware Read More »
For Aditya Chopra, that problem emerged after returning to India and looking more closely at the products used by babies. Instead of simply accepting the market as it was, he began questioning the heavy dependence on plastic in everyday baby products. That curiosity eventually led to the creation of Nubokind, a baby-products company focused on
He left his job and built a ₹200 Crore Baby Brand: The Story Behind Nubokind Read More »
Kashmir’s apple orchards have powered the region’s economy for generations. While most people saw only the problems, three young Kashmiris saw an opportunity. They decided to build something different — not just another farming app, but a complete operating system for temperate horticulture. That company is Orchardly. The Problem Traditional Farming Could No Longer Solve
How Three Kashmiri Founders built an Operating system for India’s Apple Industry Read More »
