How WAFE ANDY® Built a ₹1 Crore Comfort Footwear Brand in just One year without discounts
In a market crowded with fast fashion, deep discounts, and aggressive advertising, building a profitable consumer brand is harder than ever. Yet, between October 2024 and October 2025, WAFE ANDY®, a young Indian comfort footwear brand, quietly crossed ₹1 Crore in revenue — powered entirely by organic growth and a hybrid Online + B2B business […]










