How the Lathiya Brothers Turned Sarees into a ₹35 Crore Revenue Brand with Sudathi
Bringing premium ethnic wear to every Indian woman at affordable prices, the Lathiyabrothers—Hiren, Viren, and Darshan—launched Sudathi in September 2023. From theirbase in Surat, they disrupted the saree market by combining high-quality design withe-commerce efficiency, all without external funding. In less than two years, Sudathi hasclocked an impressive ₹35 crore in revenue. Here’s how they
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