Startup Stories

Brand journeys and founder stories focused on marketing and growth.

How Farmley Took Over the Snack Game with ₹300 Crore in Annual Sales

Startup Stories /

Farmley, a health-focused dry fruit and nut brand co-founded by IIT graduates AkashSharma and Abhishek Agarwal, has transformed the traditional snacking aisle into theirkingdom. What began in 2017 as a modest online dry fruit initiative has now grown into apowerhouse generating around ₹300 crore in annual recurring revenue (ARR), redefininghealthy snacking in India. How Two […]

How Farmley Took Over the Snack Game with ₹300 Crore in Annual Sales Read More »

How Four Friends Turned Kozhikode Halwa into a ₹84 Lakh Startup with Fulva

Startup Stories /

It all began with a promise. When Shabas Ahamed N C tasted a poorly packed halwaoutside Kerala, he knew the beloved Kozhikode sweet deserved better. That simple insightled him and his childhood friends—Sanu Muhammed C, Thesreef Ali P K, and Irfan SafarS—to launch Fulva. Their goal? Bring hygienic, travel-friendly, and vibrant Kozhikode Halwato homes across

How Four Friends Turned Kozhikode Halwa into a ₹84 Lakh Startup with Fulva Read More »

How Palmonas Grew from a Small Startup to a ₹35 Crore Jewelry Brand in Just 2 Years

Startup Stories /

In 2022, entrepreneurs Pallavi Mohadikar and Dr. Amol Patwari launched Palmonas, a demi-finejewelry label born from the idea of offering high-quality, stylish pieces that don’t come with asky-high price tag. By late 2023, Bollywood star Shraddha Kapoor joined as co-founder,instantly elevating the brand’s profile. What Makes Demi-Fine Jewelry Irresistible? Demi-fine jewelry sits perfectly between fine

How Palmonas Grew from a Small Startup to a ₹35 Crore Jewelry Brand in Just 2 Years Read More »

How the Lathiya Brothers Turned Sarees into a ₹35 Crore Revenue Brand with Sudathi

Startup Stories /

Bringing premium ethnic wear to every Indian woman at affordable prices, the Lathiyabrothers—Hiren, Viren, and Darshan—launched Sudathi in September 2023. From theirbase in Surat, they disrupted the saree market by combining high-quality design withe-commerce efficiency, all without external funding. In less than two years, Sudathi hasclocked an impressive ₹35 crore in revenue. Here’s how they

How the Lathiya Brothers Turned Sarees into a ₹35 Crore Revenue Brand with Sudathi Read More »

How a Spark to Help Others Thrive Transformed Into a₹128 Crore Fitness Empire

Startup Stories /

When Jitendra Chouksey struggled with his own weight and lifestyle issues, he realized thatfitness was not just about personal change—it was about building a community where everyonecould learn, improve, and grow together. What started as a small initiative in 2014 with aWhatsApp group has today become Fittr, one of the fastest-growing fitness startups in India,generating

How a Spark to Help Others Thrive Transformed Into a₹128 Crore Fitness Empire Read More »

How Aashka Goradia Went from Naagin Fame to Building a ₹1200 Crore Beauty Brand with Renee Cosmetics

Startup Stories /

Aashka Goradia, once a popular TV actress known for her roles in shows like Naagin,surprised everyone when she shifted from the world of acting to entrepreneurship. Today,she is the co-founder of Renee Cosmetics, a brand that has become one of India’sfastest-growing beauty companies with a valuation of ₹1200 crore. Her inspiring journeyproves how passion, vision,

How Aashka Goradia Went from Naagin Fame to Building a ₹1200 Crore Beauty Brand with Renee Cosmetics Read More »

How Homemade Hair Gel Sparked the Idea for Arata

Startup Stories /

Sometimes, big businesses begin with small experiments at home. For Dhruv Madhok andDhruv Bhasin, the co-founders of Arata, India’s first 100% nature-derived, vegan, andcruelty-free haircare brand, the journey started with a simple homemade hair gel. Whatbegan as a kitchen experiment has today grown into a brand worth over ₹195 crore,inspiring thousands of consumers who want

How Homemade Hair Gel Sparked the Idea for Arata Read More »

From Student to Social Entrepreneur: How Kirti Goel’s P-TAL Revived a 400-Year-Old Craft

Startup Stories /

Discovering your true calling often takes unexpected turns. For Kirti Goel, now 28, it began witha seemingly casual suggestion from her teacher to “try something artistic.” That advice not onlychanged her career path but also set her on a mission to revive the UNESCO-recognizedThathera craft of hand-beaten brass and copperware.Today, Kirti is the founder of

From Student to Social Entrepreneur: How Kirti Goel’s P-TAL Revived a 400-Year-Old Craft Read More »

How Jeevan Mushroom Built a Scalable Spawn Lab in Rajasthan’s Arid Zone

Startup Stories /

In Jaipur, Rajasthan, Jeevan Mushroom is rewriting what’s possible in mushroomcultivation. Founded in 2017 by Shanker Meena, the company runs a commercially scalablemushroom spawn lab in an arid region—supplying high-quality spawn to growers acrossIndia and training new entrepreneurs to start profitable farms. How a Career Pivot Sparked a Mushroom Mission Raised in a farming family,

How Jeevan Mushroom Built a Scalable Spawn Lab in Rajasthan’s Arid Zone Read More »

How Geeta Patil Turned ₹5,000 into a ₹4Crore Business with Patil Kaki

Startup Stories /

In Mumbai and Pune, Patil Kaki has become a household name for authentic Maharashtriansnacks. What began as a small home-based venture in 2016 has grown into a thrivingbusiness, thanks to the determination and culinary skills of Geeta Patil. How Patil Kaki Began with Just ₹5,000 In 2016, Geeta Patil faced a challenging time when her

How Geeta Patil Turned ₹5,000 into a ₹4Crore Business with Patil Kaki Read More »

Scroll to Top