Startup Stories

Brand journeys and founder stories focused on marketing and growth.

How Two Teenagers Transformed Indian Snacks into a ₹1 Crore Venture in Just 12 Months

Startup Stories /

Turning a street snack into a full-fledged business may sound like a dream, but two Indianteenagers Jayanta and Kailash proved it can be done. Within just one year, their homegrownventure, Shuddh Swad, crossed the ₹1 crore revenue mark. Their vision was simple yetpowerful: make traditional Indian snacks hygienic, affordable, and available all year round.From humble […]

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How a Clever Baby Seat Reinvented Parenting and Earned ₹4.25 Crore in One Year

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Parenting is a whirlwind toting diaper bags, soothing fussy toddlers, and battling sleeplessnessisn’t exactly effortless. That’s why a couple from Kolkata, Akash and Ruchi, decided to rethinkthe baby carrier from the ground up. Frustrated by carriers that were neither ergonomic norstylish, they launched a sleek, functional alternative: the Butt Baby Seat, founded in 2021. A

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How Farmley Took Over the Snack Game with ₹300 Crore in Annual Sales

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Farmley, a health-focused dry fruit and nut brand co-founded by IIT graduates AkashSharma and Abhishek Agarwal, has transformed the traditional snacking aisle into theirkingdom. What began in 2017 as a modest online dry fruit initiative has now grown into apowerhouse generating around ₹300 crore in annual recurring revenue (ARR), redefininghealthy snacking in India. How Two

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How Four Friends Turned Kozhikode Halwa into a ₹84 Lakh Startup with Fulva

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It all began with a promise. When Shabas Ahamed N C tasted a poorly packed halwaoutside Kerala, he knew the beloved Kozhikode sweet deserved better. That simple insightled him and his childhood friends—Sanu Muhammed C, Thesreef Ali P K, and Irfan SafarS—to launch Fulva. Their goal? Bring hygienic, travel-friendly, and vibrant Kozhikode Halwato homes across

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How Palmonas Grew from a Small Startup to a ₹35 Crore Jewelry Brand in Just 2 Years

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In 2022, entrepreneurs Pallavi Mohadikar and Dr. Amol Patwari launched Palmonas, a demi-finejewelry label born from the idea of offering high-quality, stylish pieces that don’t come with asky-high price tag. By late 2023, Bollywood star Shraddha Kapoor joined as co-founder,instantly elevating the brand’s profile. What Makes Demi-Fine Jewelry Irresistible? Demi-fine jewelry sits perfectly between fine

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How the Lathiya Brothers Turned Sarees into a ₹35 Crore Revenue Brand with Sudathi

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Bringing premium ethnic wear to every Indian woman at affordable prices, the Lathiyabrothers—Hiren, Viren, and Darshan—launched Sudathi in September 2023. From theirbase in Surat, they disrupted the saree market by combining high-quality design withe-commerce efficiency, all without external funding. In less than two years, Sudathi hasclocked an impressive ₹35 crore in revenue. Here’s how they

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How a Spark to Help Others Thrive Transformed Into a₹128 Crore Fitness Empire

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When Jitendra Chouksey struggled with his own weight and lifestyle issues, he realized thatfitness was not just about personal change—it was about building a community where everyonecould learn, improve, and grow together. What started as a small initiative in 2014 with aWhatsApp group has today become Fittr, one of the fastest-growing fitness startups in India,generating

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How Aashka Goradia Went from Naagin Fame to Building a ₹1200 Crore Beauty Brand with Renee Cosmetics

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Aashka Goradia, once a popular TV actress known for her roles in shows like Naagin,surprised everyone when she shifted from the world of acting to entrepreneurship. Today,she is the co-founder of Renee Cosmetics, a brand that has become one of India’sfastest-growing beauty companies with a valuation of ₹1200 crore. Her inspiring journeyproves how passion, vision,

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How Homemade Hair Gel Sparked the Idea for Arata

Startup Stories /

Sometimes, big businesses begin with small experiments at home. For Dhruv Madhok andDhruv Bhasin, the co-founders of Arata, India’s first 100% nature-derived, vegan, andcruelty-free haircare brand, the journey started with a simple homemade hair gel. Whatbegan as a kitchen experiment has today grown into a brand worth over ₹195 crore,inspiring thousands of consumers who want

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From Student to Social Entrepreneur: How Kirti Goel’s P-TAL Revived a 400-Year-Old Craft

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Discovering your true calling often takes unexpected turns. For Kirti Goel, now 28, it began witha seemingly casual suggestion from her teacher to “try something artistic.” That advice not onlychanged her career path but also set her on a mission to revive the UNESCO-recognizedThathera craft of hand-beaten brass and copperware.Today, Kirti is the founder of

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