Marketing Mirror

How Scrapdeal Made Recycling as Easy as Ordering Food in Pune

Startup Stories /

In Pune, three brothers—Jayesh, Ganesh, and Vaibhav Pakhale—redefined the age-oldkabadiwala model with Scrapdeal, an app-driven recycling service that brings sustainability,transparency, and convenience right to your doorstep. How It All Started With a College Clean-Up The journey began when engineering student Jayesh Pakhale struggled to dispose of bulkyscrap in college. Realizing how much recyclable material was

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How Palak Arora Turned Millets into Ready-to-Cook Meals for Everyone

Her Story /

At just 23, food technologist Palak Arora launched Millium under the umbrella of SatGuruSuperfoods — a brand that transforms humble millets into nutritious, ready-to-cook meals.Her startup not only champions healthy eating but also uplifts local farmers and reintroducestraditional grains in a modern, convenient format. How a Family Health Crisis Sparked an Idea The journey began

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How One Woman’s Crochet Skills Uplifted Tribal Women

Her Story /

In the town of Jhumri Telaiya, Jharkhand, 60-year-old homemaker Kanchan Bhadani hasquietly sparked a movement of empowerment—one crochet stitch at a time. What began asa childhood hobby has now grown into LoopHoop, a heartwarming initiative that teachestribal women how to create handmade crochet toys and earn a sustainable income fromhome. Rediscovering a Forgotten Skill Kanchan’s

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How Manam Chocolate is Putting Indian Cacao on the Global Map

Startup Stories /

When you think of premium chocolate, countries like Belgium and Switzerland may come to mind. But in the heart of Andhra Pradesh, Manam Chocolate is rewriting that narrative—one bean at a time. Founded by Chaitanya Muppala, this Indian craft chocolate brand is celebrating local cacao, empowering farmers, and giving the world a taste of India’s

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How Foreka Is Empowering Tribal Farmers in Rajasthan Through Cold‑Pressed Oils

Startup Stories /

In the remote tribal belts of Rajasthan, a social enterprise named Foreka is revolutionizing rurallivelihoods. Launched in 2021 by three friends Satyam Bhandari, RohitNegi, andMohitRana—this brand has created a sustainable business around cold-pressed, chemical-freeoils. By working directly with farmers and establishing local production units, Foreka is boostingincomes and reducing the need for rural families to

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How Nutrifresh is Bringing Fresh, Pesticide-Free Food to Your Table Using Hydroponic Farming

Startup Stories /

In a world where consumers are becoming increasingly health-conscious, the demand forclean, fresh, and chemical-free food is rising. Answering this call is Nutrifresh, aPune-based startup that has reimagined farming by adopting a futuristic approach:hydroponics. Co-founded by Sanket Mehta, a former banker, Nutrifresh is committed todelivering safe, sustainable, and traceable produce—from farm to fork in less

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How a Kerala Man Left His Job in Qatar to Build a ₹15 Crore Flavoured Yoghurt Brand Loved by Ambanis

Startup Stories /

While many entrepreneurs rely on social media campaigns and influencer marketing to growtheir businesses, Nahaz Basheer took a completely different route—by handing out yoghurtsamples in malls and metro stations. What started as a simple idea has now grown intoCrèmberie, a flavoured yoghurt brand with an annual revenue of ₹15 crore and a customer basethat includes

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From Hobby to ₹8.5 Crore Business: How This MomTurned Crochet into a Livelihood for 300 Women Workingfrom Home

Startup Stories /

A Simple Hobby That Sparked a Movement When Heena Patel started knitting in 2013 during her pregnancy, she had no idea it wouldbecome her life’s purpose. What began as a way to cope with personal grief turned into amission to empower hundreds of women across India. Healing Through Yarn and Needles After losing her six-year-old

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How a Family Startup is Replacing Plastic Bubble Wrap with Eco-Friendly Paper

Startup Stories /

In a time when plastic pollution is a growing global concern, a small family-run startup fromNavi Mumbai is offering a smart and sustainable solution. EcoCushionPaper is changinghow we pack and protect fragile items—replacing traditional bubble wrap with an innovative,eco-friendly alternative made entirely from paper. How a House Move Sparked a Green Idea It all began

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Bengaluru Engineer Quits Job to Build India’s First Millet Ice Cream Brand – Now Earning ₹2 Lakh a Month

Startup Stories /

In the bustling streets of Malleshwaram, Bengaluru, a small dessert brand is redefining how welook at ice cream. Meet Liki Foods — India’s very first startup creating millet-based, dairy-freeice cream that’s not just healthy but genuinely delicious.Founded by former techie Gautam Raikar, Liki Foods is on a mission to make millets cool again.With creamy scoops

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