Marketing Mirror

How a Spark to Help Others Thrive Transformed Into a₹128 Crore Fitness Empire

Startup Stories /

When Jitendra Chouksey struggled with his own weight and lifestyle issues, he realized thatfitness was not just about personal change—it was about building a community where everyonecould learn, improve, and grow together. What started as a small initiative in 2014 with aWhatsApp group has today become Fittr, one of the fastest-growing fitness startups in India,generating […]

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How Aashka Goradia Went from Naagin Fame to Building a ₹1200 Crore Beauty Brand with Renee Cosmetics

Startup Stories /

Aashka Goradia, once a popular TV actress known for her roles in shows like Naagin,surprised everyone when she shifted from the world of acting to entrepreneurship. Today,she is the co-founder of Renee Cosmetics, a brand that has become one of India’sfastest-growing beauty companies with a valuation of ₹1200 crore. Her inspiring journeyproves how passion, vision,

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How Homemade Hair Gel Sparked the Idea for Arata

Startup Stories /

Sometimes, big businesses begin with small experiments at home. For Dhruv Madhok andDhruv Bhasin, the co-founders of Arata, India’s first 100% nature-derived, vegan, andcruelty-free haircare brand, the journey started with a simple homemade hair gel. Whatbegan as a kitchen experiment has today grown into a brand worth over ₹195 crore,inspiring thousands of consumers who want

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From Student to Social Entrepreneur: How Kirti Goel’s P-TAL Revived a 400-Year-Old Craft

Startup Stories /

Discovering your true calling often takes unexpected turns. For Kirti Goel, now 28, it began witha seemingly casual suggestion from her teacher to “try something artistic.” That advice not onlychanged her career path but also set her on a mission to revive the UNESCO-recognizedThathera craft of hand-beaten brass and copperware.Today, Kirti is the founder of

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How Jeevan Mushroom Built a Scalable Spawn Lab in Rajasthan’s Arid Zone

Startup Stories /

In Jaipur, Rajasthan, Jeevan Mushroom is rewriting what’s possible in mushroomcultivation. Founded in 2017 by Shanker Meena, the company runs a commercially scalablemushroom spawn lab in an arid region—supplying high-quality spawn to growers acrossIndia and training new entrepreneurs to start profitable farms. How a Career Pivot Sparked a Mushroom Mission Raised in a farming family,

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How Geeta Patil Turned ₹5,000 into a ₹4Crore Business with Patil Kaki

Startup Stories /

In Mumbai and Pune, Patil Kaki has become a household name for authentic Maharashtriansnacks. What began as a small home-based venture in 2016 has grown into a thrivingbusiness, thanks to the determination and culinary skills of Geeta Patil. How Patil Kaki Began with Just ₹5,000 In 2016, Geeta Patil faced a challenging time when her

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How Amit Ramani Changed Indian Workspaces with Awfis

Startup Stories /

The way we work in India is rapidly evolving, with flexible schedules and remote workbecoming common. In this changing landscape, Amit Ramani, the founder of Awfis SpaceSolutions, has reimagined the office experience. Starting in 2015 with just one coworkingspace, Awfis has become India’s largest flexible workspace provider, helping thousands ofbusinesses across the country find spaces

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How Clean Fanatics Is Earning ₹12 Crore Monthly by Transforming Home Cleaning Services

Startup Stories /

In Bengaluru, a promising startup called Clean Fanatics is revolutionizing the homecleaning and maintenance industry. Founded in 2022 by BJ Arun and Nishant Prasad, thiscompany has quickly grown to serve over 2,500 homes every month, offering a wide rangeof services including deep cleaning, painting, marble polishing, pest control, and homerenovation. Within just two years, Clean

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How Aecoz Is Replacing Plastic Plates with Eco-Friendly Paper Packaging

Startup Stories /

In Bengaluru, Aecoz, a sustainable startup launched in 2020 by siblings DhanvitaSathyanand, Bharath Sathyanand, and Srinidhi Rajaram, is tackling one of India’s biggestenvironmental challenges—single-use plastic in the food industry. Their innovative solution?Durable, biodegradable paper packaging that’s strong enough for hot Indian food andsafe for the planet. How Plastic Waste Sparked an Eco-Friendly Vision India produces

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How Aurum Crafts Revived Handcrafted Wooden Kitchenware in Jaipur

Startup Stories /

Aurum Crafts, based in Jaipur, blends handcrafting traditions with contemporary style to offerbeautifully made wooden kitchen items. Founded by Punit Agarwal and Chandni Gupta,the brand specializes in cheese platters, serving trays, cutting boards, andbowls—designed for modern kitchens yet rooted in artisan skill. How Tradition Met Design in Aurum’s Living RoomWorkshop For a year, Punit and

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