Introduction
In a world obsessed with corporate titles and paychecks, Shrikant and Charmi Malde decided to trade their air-conditioned offices for open fields and the company of cows. The Ahmedabad-based couple, once IT professionals, founded GauNeeti Organics Pvt. Ltd. in 2017 — a brand that has redefined India’s organic dairy space.
What began with just 4 desi cows has grown into a thriving enterprise generating over ₹2 crore in annual revenue. Their journey from code to cows proves that passion, when mixed with purpose, can be wildly profitable.
The Beginning: From IT Jobs to Indian Cows
Shrikant and Charmi had what most people dream of — well-paying jobs, a stable life, and a bright future in tech. But the monotony of corporate life pushed them to ask a deeper question: What are we really creating?
In 2017, they decided to quit their IT jobs and set up a small dairy farm near Ahmedabad with four indigenous desi cows. Their mission was simple — produce pure, chemical-free A2 milk while practicing ethical and sustainable farming.
About GauNeeti Organics Pvt. Ltd.
Company Name: GauNeeti Organics Pvt. Ltd.
Founded: 2017
Founders: Shrikant Malde and Charmi Malde
Headquarters: Ahmedabad, Gujarat
Annual Revenue: ₹2 Crore (FY 2024)
Core Mission: To revive traditional Indian dairy practices using sustainable, cruelty-free methods and offer pure, nutrient-rich dairy products.
GauNeeti Organics is built on the belief that “ethical dairy is possible.” Every product they sell embodies their vision — clean, transparent, and planet-friendly.
Their Products: Blending Purity with Purpose
What started with milk now includes a full range of sustainable products. They made sure every part of their dairy ecosystem contributed to something valuable.
Here’s what GauNeeti Organics offers:
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🥛 A2 Milk:
Fresh, pure, and packed with nutrition — sourced directly from desi cows fed with organic fodder. -
🧈 A2 Bilona Ghee:
Handcrafted using the traditional bilona method, ensuring authentic taste and maximum health benefits. -
🧀 Paneer and Makhan (Butter):
Made in small batches, preserving the wholesome flavor of natural dairy. -
🕯️ Incense Sticks from Cow Dung:
Eco-friendly, fragrant, and 100% biodegradable — turning cow dung into a sustainable business opportunity. -
🌿 Organic Compost & Natural Products:
Using cow waste to produce compost and organic manure, promoting zero-waste farming. -
💆♀️ Wellness Range:
Handmade balms and skincare items infused with traditional cow-based ingredients.
How They Turned 4 Cows into ₹2 Crore Revenue
The couple’s growth strategy was as organic as their milk.
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They began by selling fresh milk to friends and neighbors, who quickly became loyal customers.
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Every product was made using traditional techniques — no shortcuts, no chemicals, no compromise.
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Word-of-mouth and authenticity built their reputation faster than paid ads ever could.
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They reinvested profits into expanding their herd and product line — now managing over 100 cows.
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Their emphasis on purity, transparency, and eco-conscious practices attracted a loyal base of health-conscious consumers and urban families.
Their Success Formula
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Quality Over Quantity: Every bottle of milk or jar of ghee reflects genuine care and ethical sourcing.
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Zero-Waste Philosophy: Even cow dung becomes a product — incense sticks, compost, and fertilizer.
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Customer Trust: Direct farm-to-home delivery builds transparency and credibility.
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Traditional Techniques: The bilona method and desi cow breeds add authenticity.
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Innovation with Roots: They use modern packaging and delivery systems while preserving age-old dairy wisdom.
Impact on Sustainable Farming
GauNeeti Organics is not just a business — it’s a movement that’s inspiring India’s young professionals to rediscover the power of agriculture. The Maldes have shown that farming can be both ethical and profitable.
Their work also promotes the conservation of indigenous Indian cow breeds, supports rural employment, and encourages zero-waste lifestyles.
Lessons from the Maldes’ Journey
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Start small but stay consistent.
They began with 4 cows and built a ₹2 crore brand through perseverance. -
Purpose leads to profit.
Their aim wasn’t just money — it was meaning. -
Innovation grows from tradition.
Their business thrives on age-old Indian dairy wisdom adapted for modern consumers. -
Sustainability sells.
Eco-friendly products attract long-term, loyal customers.
Final Thoughts
Shrikant and Charmi Malde’s journey with GauNeeti Organics Pvt. Ltd. isn’t just a business story — it’s a reminder that courage, conviction, and compassion can create success that lasts.
They’ve shown India that entrepreneurship doesn’t always begin in a startup hub — sometimes it starts with four cows, a little faith, and a whole lot of determination.
About Marketing Mirror
At Marketing Mirror, we bring you real stories of Indian entrepreneurs who are redefining success through purpose, innovation, and sustainability. We believe every business has a story worth telling — one that can inspire the next generation to dream bigger and build better.
