When most people chase fancy tech startups, Shikhar and Nidhi Singh bet everything on India’s favorite street snack — the samosa. They sold their ₹80 lakh house in 2015 to fund their dream of turning a humble snack into a national brand.
Today, their creation Samosa Singh makes over ₹45 crore a year, proving that belief fries deeper than fear.
How It All Began
In 2015, Shikhar, a biotechnology researcher at Biocon, and Nidhi, a pharma professional, quit their secure jobs in Bengaluru. They had one goal — reinvent the samosa with science, hygiene, and scale.
By February 2016, they opened their first kitchen in Bengaluru, hand-rolling samosas themselves and delivering to offices and corporate events.
Turning Passion into a Business
Instead of chasing instant profit, they built a research-driven brand. Shikhar developed a unique crust design that absorbed 56 percent less oil, keeping the samosa crispier and healthier.
They experimented with fillings like Kadhai Paneer, Butter Chicken, and Corn Cheese to appeal to India’s evolving palate.
Early partnerships with PVR Cinemas, INOX, and food-delivery apps helped Samosa Singh gain visibility.
Expansion and Growth
What started as a small kitchen is now a nationwide quick-service chain with over 40 outlets across Bengaluru, Hyderabad, Chennai, and Mumbai.
In 2023, the brand opened a major outlet in Thane, Mumbai, marking its entry into western India.
Samosa Singh also raised US $2.7 million (₹17 crore) in funding in 2020 to build new kitchens and expand production. Their centralized manufacturing hub in Bengaluru now produces tens of thousands of samosas daily.
Revenue and Profits
The company’s current turnover stands around ₹45 crore per year, with a growing presence in both B2B and retail QSR models.
Their daily sales run rate is reported at roughly ₹12 lakh, driven by both offline outlets and online orders through Swiggy and Zomato.
What Makes Samosa Singh Different
- Scientific innovation for lower oil absorption and better crispness
- Branded hygiene in a category dominated by street vendors
- Creative flavors that balance nostalgia and novelty
- Strong distribution across corporate, cinema, and digital channels
- Emotional branding rooted in Indian comfort food
Milestones
- 2015: Sold their house and began R&D
- 2016: Opened first outlet in Bengaluru
- 2020: Raised $2.7 million Series A funding
- 2023: 40-plus outlets, ₹45 crore turnover, national expansion
Key Takeaway
Shikhar and Nidhi proved that you don’t need a billion-dollar idea — you need billion-rupee belief.
By transforming India’s simplest snack into a thriving brand, they redefined what modern Indian entrepreneurship can look like.
About Marketing Mirrors
At Marketing Mirrors, we bring you real stories of grit, growth, and genius from Indian entrepreneurs redefining success. Stay inspired with more such business journeys that prove — marketing isn’t just strategy, it’s storytelling.
