How YOHO Grew from ₹3 Crore to ₹100Crore by Disrupting the Footwear Market
In 2020, Ahmad Hushsham and Prateek Singhal saw a growing demand for comfortable,stylish shoes designed for daily wear. They believed the Indian footwear market lacked thatperfect blend of functionality, comfort, and affordability. This insight paved the way forYOHO, a brand focused on “second shoes”—everyday pairs that complement formal wearwhile offering unmatched comfort. How the Founders […]
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