In a world full of packaged, chemical-filled foods, three friends came together to change the
way India eats. Meet Dr. Prithwi Singh, Darshan Krishnamurthy, and Raghuveer
Allada—the brains behind Khetika, a food brand focused on clean-label, traditional Indian
food that’s free from additives and artificial processing.
Launched in 2017, Khetika started in Navi Mumbai with one clear goal: bring back the purity
of Indian kitchens through truly natural and unprocessed food products.
The Problem with Packaged Food
Before starting Khetika, the trio worked in various corporate roles in consulting, retail, and
strategy. Over time, they realized how most food companies were focusing more on shelf life
and appearance, rather than nutrition and quality. As Prithwi said, “Food had become
something you had to decode, not enjoy.”
They set out to create food that didn’t need decoding—just honest ingredients and simple
methods.
Bringing Back Grandma’s Kitchen – At Scale
Khetika’s success is rooted in its old-school methods blended with modern efficiency. Here’s
how they keep it real:
● Local sourcing – Ingredients like turmeric from Sangli and chilies from Guntur are
bought directly from farmers.
● Traditional processing – They use stone grinders and cold-pressing to retain
nutrients.
● Zero chemicals – No preservatives, colorants, or flavor enhancers.
● Fresh packaging – From pourable idli batter pouches to portion-controlled chutney
packs, everything is made for convenience and freshness.
● Short shelf life – Their products are meant to be consumed fresh, not sit on a shelf
for months.
This approach ensures food that’s not just “marketed” as healthy, but actually is.
Small Plants, Big Impact – The Nano Plant Model
Instead of relying on a single massive manufacturing unit, Khetika introduced a smart
system of nano plants—mini production units located in different parts of the country. These
are already operating in cities like Delhi, Mumbai, Ahmedabad, and even smaller regions in
Bihar.
Here’s what this strategy achieves:
● Freshness – Less travel time means fresher products.
● Local employment – Creates jobs in local communities.
● Lower carbon footprint – Reduces long-distance logistics and pollution.
● Regional authenticity – Ingredients and preparation styles match local tastes.
Khetika now plans to expand this model to 40+ cities, taking clean food to more homes
across India.
From Startup to ₹247 Crore Success
The brand’s unique model and growing consumer trust helped it raise $18 million in Series
B funding, pushing its valuation to ₹247 crore. The funds are now being used to expand
product lines, enter new markets, and increase nano plant installations across India.
What started as a simple idea is now a powerful business—with clean, transparent food at
its heart.
Why Khetika is a Brand to Watch
- Built on Trust – No hidden ingredients or fake claims.
- Health First – Real food, real nutrition.
- Made for Communities – Local jobs, local sourcing.
- Planet-Friendly – Less waste, fewer emissions.
- Ready to Scale – A smart model for rapid growth.
A Clean Future for Indian Food
Khetika is proof that you don’t need flashy ads or gimmicks to win consumers—just honest
food that speaks for itself. In a time when people are increasingly aware of what they
consume, brands like Khetika are setting new benchmarks for quality, transparency, and
social impact.
Featured by The Marketing Mirror
At The Marketing Mirror, we spotlight stories that inspire, innovate, and redefine industries.
Khetika’s journey from a kitchen-table idea to a ₹247 crore clean food revolution is exactly
the kind of startup success story we love to share.
