In Pune, three brothers—Jayesh, Ganesh, and Vaibhav Pakhale—redefined the age-old
kabadiwala model with Scrapdeal, an app-driven recycling service that brings sustainability,
transparency, and convenience right to your doorstep.
How It All Started With a College Clean-Up
The journey began when engineering student Jayesh Pakhale struggled to dispose of bulky
scrap in college. Realizing how much recyclable material was going to waste, he started
collecting it himself using his pocket money, weighing it fairly. That simple act sparked what
would become Scrapdeal—an idea turning recycling into a seamless tech service.
How They Launched a Recycling App on Minimal Budget
In 2019, joined by his brothers Ganesh (COO) and Vaibhav (CFO), Jayesh launched a basic
version of the Scrapdeal app. Built from personal savings and support from friends, the app
allowed users to schedule scrap pickups—no middlemen, just fair rates, digital weighing,
and instant payment.
How the App Works Like Ordering Dinner
The Scrapdeal interface is intentionally simple—users select recyclable materials (like paper,
plastic, metals, e-waste, and even old clothes), schedule a pickup, and receive payment
instantly based on calibrated electronic weighing. No haggling. No hassle.
How Every Item Finds Its Proper Recycling Path
Once collected, scrap is sorted and recycled responsibly:
● Plastic becomes pellets
● Paper is pulped to form new sheets
● Metals are remelted for reuse
● E-waste is dismantled for valuable parts
● Used clothes serve as useful rags—nothing goes to landfill.
How a Self-Funded Startup Built a ₹2 Crore Business
Surprisingly, Scrapdeal has never raised external funding. Starting with minimal resources, it
now operates from a 4,000 sq ft warehouse, employs 30+ full-time staff, supports over 200
informal workers, and has turned ₹2 crore in revenue—all while remaining profitable from
day one.
How Tech Power and Smart Operations Drive Growth
Scrapdeal employs data analytics to optimize collection routes, reducing emissions and
cutting costs. With over 1.5 lakh app downloads and a user retention rate of around 90%, the
platform demonstrates strong customer trust. Plans for expansion into cities like Mumbai,
Nashik, and Bengaluru are underway, with features like AI sorting and carbon tracking on the
roadmap.
How Scrapdeal Is Pushing Sustainable Urban Living
Scrapdeal isn’t just a business—it’s a movement. It has engaged over 500 housing societies
and 100+ corporate clients, offering awareness campaigns and hands-on recycling drives.
By merging technology, transparency, and trust, the brothers are quietly reshaping how
urban India manages waste.
Featured by TheMarketingMirror.com
At The Marketing Mirror, we spotlight visionary startups that combine innovation with social
impact. Scrapdeal’s journey—from a college idea to a thriving, self-sustained recycling
ecosystem—is precisely the kind of transformative story our platform celebrates.
If you’re building a purpose-driven venture changing lives and cities, we’d love to amplify
your journey on TheMarketingMirror.com—where meaningful entrepreneurship shines.
