In Mumbai and Pune, Patil Kaki has become a household name for authentic Maharashtrian
snacks. What began as a small home-based venture in 2016 has grown into a thriving
business, thanks to the determination and culinary skills of Geeta Patil.
How Patil Kaki Began with Just ₹5,000
In 2016, Geeta Patil faced a challenging time when her husband lost his job. As a
homemaker passionate about cooking, she decided to transform her love for traditional
Maharashtrian snacks into a source of income. With only ₹5,000, she started preparing
delicacies like modak, puran poli, chivda, ladoos, and chaklis in her home kitchen.
Selling to neighbors and friends, her snacks quickly gained popularity for their authentic
taste and quality.
How Digital Tools Expanded the Brand’s Reach
In 2020, Geeta’s son, Vinit Patil, and his friend, Darshil Savla, both with IT backgrounds,
joined the business. They built a website and implemented digital marketing strategies to
reach customers beyond the local community. Leveraging social media and online sales
channels, Patil Kaki started serving thousands of customers each month, taking the
home-based venture to a professional level.
How Patil Kaki Reached ₹4 Crore in Sales
By 2023, Patil Kaki’s sales approached ₹4 crore, demonstrating the brand’s growing
popularity and strong customer base. The combination of traditional recipes and modern
marketing strategies helped the business scale rapidly and establish itself in the competitive
food industry.
How Shark Tank India Boosted Visibility
Patil Kaki gained nationwide attention when they appeared on Shark Tank India Season 2.
The pitch, presented by Geeta, Vinit, and Darshil, impressed the judges with its story and
business metrics. This led to an investment of ₹40 lakh for a 4% equity stake, which not
only provided financial support but also increased the brand’s credibility and reach.
How Tradition Meets Modern Branding at Patil Kaki
The brand’s success comes from blending traditional Maharashtrian recipes with
professional branding. Patil Kaki focuses on authenticity, quality, and sustainability, using
appealing packaging and storytelling to connect with customers. Strong performance
marketing strategies and an active social media presence have helped the brand build trust
and loyalty in a competitive market.
How Patil Kaki Plans to Expand Further
Looking ahead, Patil Kaki aims to grow through retail partnerships and explore
international markets. With a commitment to quality, innovation, and customer satisfaction,
the brand is positioned for continued growth in India and beyond.
Featured by TheMarketingMirror.com
At TheMarketingMirror.com, we celebrate inspiring startup stories that combine innovation,
resilience, and success. Patil Kaki’s journey—from a home-based venture to a multi-crore
enterprise—exemplifies how passion, strategic planning, and modern marketing can turn
small beginnings into a successful business.
If your startup is transforming industries and making a difference, share your story with us at
TheMarketingMirror.com, where impactful entrepreneurship takes center stage.
