Learning English can be tough in India, especially when teachers and classes don’t adapt to
each child’s pace. That’s where Bambinos, co-founded by Ashish Gupta and Gaurav Brar,
comes in. Designed for children aged 4-14, Bambinos uses AI-powered methods to teach
English speaking, writing, and confidence. Starting in 2020, the EdTech startup is now
targeting a ₹100 crore annual recurring revenue (ARR), and growing rapidly.
How the Founders Saw a Gap in Language Learning
Both Ashish and Gaurav noticed that many Indian students struggle with English not
because they don’t try, but because learning formats are outdated. Large classes, generic
teaching methods, and lack of personalization held them back. Inspired by their own
schooling experiences, the founders built Bambinos to offer interactive, personalized
learning for kids in early grades — focusing not only on grammar or reading, but also on
speaking, confidence, and problem solving.
How AI and Pedagogy Are Core to Their Teaching
Bambinos blend traditional teaching with technology. The platform uses AI to gauge each
child’s learning style and progress. Tutors adjust lessons based on feedback, making
classes more engaging and effective. Lessons include games, speaking practice, interactive
sessions, and character building. This approach helps kids improve not just in language
skills but in soft skills too, which are rarely addressed in regular classrooms.
How Bambinos Has Grown Strongly Without Outside
Funding
Starting as a bootstrapped operation, Bambinos scaled based on performance and positive
feedback. By the end of 2024, it reported a revenue of around ₹24 crore, and was already
EBITDA-positive—meaning income after operating expenses was healthy. Having over
6,000 active students monthly and more than 250 tutors, Bambinos has managed to keep
quality high even while expanding.
How Marketing & Reach Are Scaling Impact
To reach more students, Bambinos uses a combination of performance marketing,
word-of-mouth, and online content. Parents share success stories; children enjoy engaging
content; tutors receive good training—all building credibility. The founders aim to expand to
100 cities by the end of 2025, making English learning accessible in smaller towns and
cities too.
How The Product Line Keeps Expanding
While English is the core subject, Bambinos also offers enrichment classes — life skills,
problem solving, confidence building — to build overall language comfort. The platform
offers live interactive sessions so that students can engage directly with teachers. By
focusing on foundation (grades 1-5) and building trust early, they hope to create a strong
base for further growth.
How Financials Show Healthy Growth
Financial discipline has been a priority. Even as revenue climbed, Bambinos has managed
to maintain good margins — 15% EBITDA margin was reported recently. The startup is
managing operations carefully, keeping tutor quality high and using scalable technology to
deliver education without drastically increasing costs.
How Goals Are Set for the Next Phase
Looking ahead, Bambinos aims for ₹100 crore ARR by the end of 2025. To reach that, it
plans to:
● Expand into new cities with more tutors
● Enhance AI tools for more personalized learning
● Launch new program modules (speaking practice, writing, confidence building)
● Strengthen parent-teacher feedback loops
● Keep improving eLearning experience for kids in both small and big towns
Featured by TheMarketingMirror.com
At TheMarketingMirror.com, we highlight educational ventures that truly solve problems.
Bambinos’ journey—from founding by Ashish Gupta and Gaurav Brar to delivering
personalized English learning for thousands—shows that thoughtful EdTech can make a real
impact.
If you’re building a startup that improves lives, breaks barriers, and cares about quality, we’d
love to tell your story next.
