Ace Blend, co-founded by Shivam Hingorani and Saif Mehkri, stepped into India’s nutrition
space with a mission: provide honest, science-backed, plant-based products that people can
trust. It began with modest revenue of ₹1.9 crore, and over three years, it has grown into a
₹55 crore brand. Here’s how they did it.
How Frustration with Low Standards Sparked Change
Shivam Hingorani noticed that many nutrition brands promised big results but delivered little.
Ingredients were vague, benefits were unclear, and consumers were often disappointed.
With a background in functional foods and nutraceuticals, he saw the gap between claims
and quality—so he decided to build Ace Blend to set higher standards.
How Science and Ingredients Became Their Foundation
Ace Blend built its credibility by focusing on real, measurable nutrition. The co-founders
teamed up with R&D experts to source premium ingredients from around the world—brown
rice protein for clean fuel, probiotics for gut health, plants like peas and superfoods for fiber
and antioxidants. Every product is driven by science, not just marketing, which helped the
brand earn trust among consumers who care about what they consume.
How Strategic Product Range Solved Real Needs
The brand introduced products that addressed everyday wellness needs: protein powders,
functional drinks, blends for fitness, and items for overall well-being. They avoided generic
formulas and instead developed specialized blends—some with BCAAs, others with
digestive enzymes or gut health focus. This diverse range allowed Ace Blend to serve
multiple health goals, from athletic performance to daily energy and recovery.
How Results and Transparency Drove Consumer Trust
Ace Blend didn’t hide behind vague labels. They published ingredient sources, dosage
amounts, and scientific backing. There were no hype-fueled promises, but rather data and
transparency. This level of clarity differentiated them in a crowded market. Consumers felt
reassured, which led to repeat purchases and word-of-mouth growth.
How Smart Growth Amplified Their Revenue
Over the span of three years, Ace Blend saw rapid growth:
● In its first year, revenue grew by over 250%.
● The second year nearly doubled revenue again.
● By year three, it was projected to achieve ₹55 crore in revenue.
This scaling was supported by strategic investment and strong product execution,
positioning them as a rising star among nutrition brands.
How Fireside Ventures Fuelled the Expansion
Backing from Fireside Ventures played a crucial role. With a major investment of $3.3
million, Ace Blend was able to sharpen its distribution, scale marketing efforts, and deepen
its product development. This funding also helped the brand expand both online and offline,
getting its products into more markets and gaining visibility.
How Inclusivity and Lifestyle Focus Became Key
Differentiators
Ace Blend aimed not just at gym goers but a broader wellness audience—people who want
cleaner nutrition as part of their lifestyle. Their message emphasized inclusivity: nutrition for
all ages, genders, and health goals. The formulations were plant-based, cruelty-free, and
easy to use—whether someone is doing high-intensity workout or just looking for daily health
boosts. This wide appeal helped the brand scale faster.
How Quality, Formulation & Brand Consistency
Delivered Strong Returns
Behind the scenes, Ace Blend invested in labs, testing, and feedback loops. They improved
packaging, ensured supply chain trust, reduced waste, and maintained consistency from
batch to batch. Their marketing was consistent, authentic, and focused on educating
consumers rather than merely selling. This holistic approach built brand loyalty and
sustained growth.
How Ace Blend Is Shaping the Future of Nutrition
With a strong foundation and growing revenue, Ace Blend’s roadmap includes:
● Introducing new formulations tailored for different goals, whether recovery, immunity,
or holistic wellness.
● Expanding distribution into newer cities and premium retail.
● Building stronger online communities and channels to educate users.
● Ensuring deeper transparency and traceability across every product they launch.
These moves aim to make Ace Blend a household name in India’s wellness journey.
Featured by TheMarketingMirror.com
At TheMarketingMirror.com, we celebrate startups that combine purpose, science, and
growth. Ace Blend’s transformation from a ₹1.9 crore project to a ₹55 crore brand
exemplifies how integrity, smart product strategy, and transparent values can break through
crowded markets.
If your venture is doing meaningful work while scaling, we’d love to feature your story
here — where ambition meets authenticity.
