Aashka Goradia, once a popular TV actress known for her roles in shows like Naagin,
surprised everyone when she shifted from the world of acting to entrepreneurship. Today,
she is the co-founder of Renee Cosmetics, a brand that has become one of India’s
fastest-growing beauty companies with a valuation of ₹1200 crore. Her inspiring journey
proves how passion, vision, and determination can create something extraordinary.
How Aashka Transitioned from Acting to
Entrepreneurship
For years, Aashka was a familiar face on Indian television. However, while her acting career
was successful, she always dreamed of doing something beyond the entertainment industry.
She had a strong interest in beauty and makeup, which ultimately became the foundation of
her entrepreneurial path.
Instead of relying solely on her fame, she decided to build a brand that would stand out in
the competitive beauty industry. This determination led her to join hands with her partners,
Priyank Shah and Ashutosh Valani, and launch Renee Cosmetics.
How Renee Cosmetics Started Its Journey
Renee Cosmetics was launched with the vision of creating innovative, high-quality, and
cruelty-free beauty products that cater to modern Indian women. Unlike traditional beauty
brands, Renee focused on products that were unique, easy to use, and designed for women
who lead fast-paced lives.
The brand started small but quickly gained attention with its bold approach and modern
product line. One of its most popular products, the Fab 5-in-1 lipstick, became a
game-changer in the market. This innovation not only attracted customers but also built
Renee’s reputation as a brand that truly understood consumer needs.
How Innovation Became the Core of the Brand
Innovation has always been at the heart of Renee Cosmetics. The brand believed in offering
something fresh rather than following traditional trends. Products like the 5-in-1 lipstick and
dual-stick makeup essentials solved real problems for customers by combining convenience
with quality.
This approach helped Renee capture the attention of young customers who wanted stylish
yet practical products. Over time, the brand’s reputation grew, making it a favorite among
beauty enthusiasts across India.
How Renee Grew Into a ₹1200 Crore Brand
From a small startup to a company valued at ₹1200 crore, Renee’s growth story is nothing
short of inspiring. Within just a few years, the brand scaled rapidly by introducing new
products, expanding its distribution channels, and building a strong online presence.
Renee’s success also came from smart marketing strategies that included influencer
collaborations, digital campaigns, and creating relatable content. By focusing on both quality
and brand building, Renee quickly became a household name in the Indian beauty industry.
How Aashka Balanced Glamour and Business
Aashka’s journey is unique because she successfully balanced her glamorous acting career
with her new role as an entrepreneur. She used her industry experience, understanding of
consumer behavior, and personal passion for beauty to guide Renee’s growth.
Her story is a reminder that career shifts, no matter how bold, can lead to extraordinary
results if driven by passion and commitment.
How Renee Cosmetics Plans to Expand Further
Renee is not stopping at just national success. The brand has its eyes on international
markets and aims to take Indian beauty products to a global audience. With new launches,
expansion plans, and a strong growth strategy, Renee is working to strengthen its position
as one of the leading beauty brands in the world.
Featured by TheMarketingMirror.com
Aashka Goradia’s inspiring journey from a TV actress to co-founder of Renee Cosmetics
shows how vision and hard work can create a revolutionary brand. With innovative products,
strong strategies, and a valuation of ₹1200 crore, Renee is redefining the Indian beauty
industry.
At The Marketing Mirror, we bring you such powerful stories of entrepreneurs and
businesses that inspire change. Stay tuned for more startup success journeys and business
insights.
