When Jitendra Chouksey struggled with his own weight and lifestyle issues, he realized that
fitness was not just about personal change—it was about building a community where everyone
could learn, improve, and grow together. What started as a small initiative in 2014 with a
WhatsApp group has today become Fittr, one of the fastest-growing fitness startups in India,
generating ₹128 crore in revenue and inspiring millions across the world.
From Modest Beginnings to a Fitness Phenomenon
The journey of Fittr is a true Indian startup success story.
● 2014: Jitendra created a WhatsApp group to share fitness tips with friends. The
response was overwhelming.
● This enthusiasm led to the formation of S.Q.U.A.T.S, a Facebook community dedicated
to evidence-based health and fitness discussions.
● By 2016, with just ₹90,000 in funding, Fittr officially launched as a platform to make
fitness simple, affordable, and approachable.
● 2018: The company launched the Fittr app, offering personalized nutrition and training
plans.
● 2021: Fittr raised $11 million from global investors like Elysian Park and Surge (Peak
XV), boosting expansion.
● 2025: For the first time, Fittr turned profitable, recording ₹128 crore revenue with ₹11
crore profit.
This transformation from a passion project to a profitable online fitness community highlights
the demand for accessible, science-backed health solutions.
The Team Behind the Mission
At the core of this growth is a team of leaders who share Jitendra’s vision:
● Jitendra Chouksey (Founder & CEO) – The driving force who converted a small group
chat into a movement.
● Jyoti Dabas (Co-Founder) – Focused on expanding Fittr’s global reach.
● Rohit Chattopadhyay (Co-Founder) – The strategist behind Fittr’s business growth.
● Bala Krishna Reddy (Co-Founder) – Leading the technological innovation that powers
the Fittr app.
Together, they aim to impact 50 million people worldwide and create over 100,000 career
opportunities in the fitness industry.
What Makes Fittr Different?
Unlike many other fitness apps or programs that rely on extreme diets and unsustainable
routines, Fittr focuses on long-term lifestyle changes.
● Customized Fitness Plans: Every individual gets personalized coaching tailored to their
needs.
● Sustainable Habits: The emphasis is on building routines that last, not quick fixes.
● Dedicated Coaching Support: Real coaches provide guidance, accountability, and
motivation.
● Science-Driven Nutrition: Instead of fad diets, Fittr uses evidence-based nutrition for
effective results.
This unique model ensures members not only achieve their fitness goals but also learn the
principles of healthy living.
Building a Global Fitness Community
Fittr is more than just a fitness startup—it’s a thriving global fitness community. The platform has
already transformed the lives of over 300,000 individuals, including beginners, working
professionals, and even those who had failed with other methods.
Its presence now spans across India, the US, the UK, and several other countries, proving that
the demand for credible, science-backed fitness guidance is universal. What truly sets Fittr apart
is its inclusive environment—whether someone is new to fitness or an experienced athlete, they
feel welcomed and supported.
Financial Turnaround: From Losses to Profitability
Like many startups, Fittr initially struggled with losses.
● FY23: Revenue touched ₹87.5 crore.
● FY24: Revenue slightly dropped to ₹85 crore, but losses reduced by 73%, from ₹41.5
crore to ₹11 crore.
● FY25: Fittr celebrated its first profitable year with ₹128 crore revenue and ₹11 crore net
profit.
This financial turnaround was possible due to deeper community engagement, efficient
operations, and a focus on quality coaching.
The Road Ahead for Fittr
Looking forward, Fittr has ambitious plans:
● Expanding its international presence and reaching new markets.
● Creating over 100,000 certified coaches to support fitness careers.
● Leveraging AI and technology for smarter, more personalized fitness solutions.
● Introducing new wellness offerings like mentorship, training programs, and holistic health
education.
Final Word: Why Fittr’s Story Inspires Millions
The success of Fittr is not just about revenue or profit—it’s about how one man’s vision created
a supportive ecosystem where fitness is accessible, enjoyable, and sustainable. From a small
WhatsApp group to a fitness empire generating ₹128 crore, Fittr proves that with passion,
science, and community, real change is possible.
For millions of people worldwide, the Fittr success story is proof that fitness is not about
extremes—it’s about building healthier lives, one step at a time.
Featured by TheMarketingMirror.com
At themarketingmirror.com, we highlight startups that merge innovation, execution, and
meaningful impact. Fittr’s journey—from a small WhatsApp group to a ₹128 crore global fitness
platform—shows how passion and purpose can redefine an entire industry.
If your venture is reshaping markets, communities, or lifestyles, we’d love to feature your story.
Reach out to themarketingmirror.com—where credible, high-impact entrepreneurship finds the
spotlight it deserves.
