While many entrepreneurs rely on social media campaigns and influencer marketing to grow
their businesses, Nahaz Basheer took a completely different route—by handing out yoghurt
samples in malls and metro stations. What started as a simple idea has now grown into
Crèmberie, a flavoured yoghurt brand with an annual revenue of ₹15 crore and a customer base
that includes five-star hotels and the Ambani family.
From Qatar to Kerala: A Business Dream Begins
Nahaz, who comes from a business family in Kerala, was working a stable and high-paying job
in Qatar when he first realized something was missing in the Indian dairy market. The yoghurt
he consumed abroad was smooth, flavorful, and lacked the sourness found in most Indian
curds.
“Whenever I came home on vacation, I brought yoghurt from Qatar because I couldn’t find
anything similar here,” he shared.
That contrast sparked an idea—to bring that same quality to Indian consumers. Determined to
fill this gap, Nahaz left his corporate job and returned to India to create something of his own.
Launching Crèmberie: The Early Struggles
Starting a flavoured yoghurt business was met with skepticism. Family and friends questioned
his decision, especially since he came from a more traditional business background. Only his
mother offered full support in the beginning.
Despite the doubts, Nahaz pushed forward. He spent nearly three years experimenting with
recipes, understanding the science of dairy, and working with industry experts to perfect the
taste and consistency of his product.
Instead of running flashy online ads, he adopted a grassroots approach. He personally
distributed free samples at public places—malls, metro stations, and events—gathering direct
feedback and slowly building a customer base.
What Makes Crèmberie Stand Out
Launched in 2020, Crèmberie set itself apart with its unique blend of Indian-inspired flavours like
Sambharam and Alphonso Mango. Each cup is made using fresh milk, without any added
preservatives. The brand follows a strict cold-chain system to maintain quality, ensuring the
product stays fresh for up to 16 days when properly refrigerated.
Unlike traditional curd, Crèmberie’s products are mild, creamy, and appealing to all age
groups—including kids who prefer fruity flavours.
From Lulu Mall to Luxury Weddings
Once the brand gained initial traction, it found shelf space in popular supermarkets like Lulu
Mall. Soon, five-star hotels and high-end clients began noticing Crèmberie’s quality.
The biggest breakthrough came when over 10,000 yoghurt cups were ordered for the Ambani
weddings, attended by global icons like Bill Gates and Mark Zuckerberg. Guests loved the fresh
flavours, and this event put Crèmberie on the map as a luxury dairy brand.
A Business Built on Passion, Not Just Profit
What drives Nahaz isn’t just revenue—it’s joy. He finds purpose in creating something people
genuinely enjoy.
“I’m not chasing numbers. I’m building something I believe in. Every morning, I’m excited to
work. That feeling is priceless,” he says.
His philosophy is simple: deliver quality, embrace feedback, and stay true to your vision—no
matter how unconventional it may seem.
What’s Next for Crèmberie?
Today, Crèmberie is available in stores and hotels across Kerala, Karnataka, and Tamil Nadu,
with plans to expand into more states. With growing demand and a unique brand identity, it’s
poised to become a household name in India’s dairy segment.
Featured by The Marketing Mirror
At themarketingmirror.com, we’re committed to spotlighting bold entrepreneurs and
groundbreaking startups like Crèmberie, who are transforming everyday industries with vision
and heart.
Nahaz Basheer’s journey proves that innovation doesn’t always start with big funding or viral
trends. Sometimes, it begins with a simple idea, a love for quality, and the grit to make it real.
Follow us for more inspiring stories of business breakthroughs and changemakers.
