Groww has quickly become one of India’s most trusted investment platforms, transforming the way millions of people manage their money. What started as a simple vision to make investing easy has grown into a large-scale fintech business valued at over ₹1 lakh crore, marking one of India’s most significant digital finance success stories.
Behind this journey is Lalit Keshre, who grew up in a small village in Madhya Pradesh. Opportunities were limited, but determination was not. Lalit studied in the only English-medium school in his area and later cracked the IIT-JEE, earning a place at IIT Bombay. His academic success opened doors to career paths that built the foundation for Groww.
His professional journey included working at Ittiam Systems, building an ed-tech platform during his early entrepreneurial days, and later joining Flipkart, where he worked on product and technology. Flipkart shaped his understanding of user behaviour, scalability, and digital trust — skills that would later define Groww.
The Beginning of Groww
In 2016, Lalit Keshre teamed up with Harsh Jain, Ishan Bansal, and Neeraj Singh — all former Flipkart colleagues. They noticed a major problem in India:
Investing was too complex, too confusing, and too intimidating for the average person.
Groww was created to solve this.
The platform launched with mutual funds and gradually expanded to:
- Equity trading
- Intraday & F&O
- US stocks
- Exchange-Traded Funds
- Digital gold
- Sovereign gold bonds
- Fixed deposits
- Smallcase-style thematic investing
- Government-backed products
Its simple interface, transparent pricing, and beginner-friendly design made it one of the fastest-growing investment apps in India.
Groww’s Business Model: How the Company Operates
Groww’s business model is built around accessibility, scale, and sustainable monetization. Here’s a detailed breakdown:
1. Brokerage Revenue
Groww earns from brokerage fees on:
- Equity delivery (in specific cases)
- Intraday trading
- Futures & Options
These small charges accumulate at massive scale, forming a major revenue stream.
2. Commissions From Financial Partners
Groww earns commissions on select financial products such as:
- Fixed deposits
- Digital gold
- Certain mutual fund categories (where applicable)
- Sovereign gold bonds
- Other third-party products
These commissions are performance-based or transaction-based depending on the product type.
3. Interest on User Funds
Before users invest their money, it often sits in Groww’s balance. The company earns interest income on this “float.” At large scale, this becomes a significant revenue channel.
4. Margin Funding & Value-Added Services
Groww provides margin trading and other premium features. Charges on these services contribute to additional revenue.
5. Platform Convenience Fees
For certain advanced tools or special product categories, a small convenience fee may be charged. These fees help maintain the platform while keeping basic services free.
6. Educational & Research Tools
Groww also invests heavily in content, financial education, and in-app guidance. While these do not directly contribute to revenue, they drive user trust, retention, and long-term growth.
Why Groww Became So Popular
Groww didn’t rely on complicated features or aggressive marketing. Instead, it focused on:
- Clear explanations
- Safety and transparency
- Zero jargon
- A clean, mobile-first design
- Quick onboarding
- Fast customer support
- Easy access to multiple investment options
This made Groww especially appealing for first-time investors.
Groww’s IPO and Rapid Growth
By 2025, Groww crossed a ₹1 lakh crore valuation and launched one of India’s biggest fintech IPOs. This milestone proved two things:
- India’s digital investment ecosystem is scaling fast.
- Groww successfully solved a real, nationwide problem.
The company’s listing also reinforced its position as a long-term player in India’s financial sector.
Why Groww’s Story Matters
India has millions of young people earning money for the first time. Most want to invest, but don’t know where to begin. Groww simplified the journey and created a platform that even beginners could trust.
Its story is not just about an app.
It’s about access, empowerment, and financial inclusion.
From a small village in Madhya Pradesh to building one of India’s largest fintech companies, Groww’s journey reflects what’s possible when technology meets purpose.
About Marketing Mirrors
Marketing Mirrors is a storytelling platform that highlights the journeys of brands, entrepreneurs, and creators reshaping the business world. Through inspiring narratives, it celebrates innovation, authenticity, and the power of marketing in driving real success.
