When you look for hair care that truly understands Indian hair and climate, you often come up short. That’s where Moxie Beauty comes in. Founded by Nikita Khanna and Anmol Ahlawat, this Indian haircare brand aims to offer clean, high-performing products designed especially for Indian hair.
The Hair Journey of Nikita Khanna
Let’s start with Nikita’s story:
- As a teenager, Nikita struggled with frizzy hair and often tried to tame it into “neat and tidy.”
- By the time she went to college, she used chemical straightening to get poker-straight hair.
- After doing her MBA, as she entered the corporate world, she maintained polished hair — blow-dried, straightened — to match a professional image.
- During lockdown, when blow-dryers weren’t an option, she rediscovered her natural waves. This shift led her to realize how limited haircare products in India are, especially for diverse hair types and conditions.
- At age 29, she co-founded Moxie Beauty to give Indian hair the respect and products it deserves.
Her mission: to build a brand that understands Indian hair — with its curls, waves, and reactions to humidity — and crafts solutions for it.
What Makes Moxie Beauty Unique
Moxie Beauty isn’t just another brand. Here’s what sets it apart:
- Clean & Organic, Yet Effective: The brand emphasizes formulas with clean and organic ingredients that still deliver results for Indian hair types.
- Innovation at the Core: They don’t follow trends blindly. Moxie continuously experiments and refines their products for real impact.
- Absolute Intention: Every ingredient, formula, and message is chosen carefully — not just for marketing appeal.
- Transparency & Authenticity: Moxie presents itself clearly — what you see is what you get. No hidden claims or exaggerated promises.
- High Standards: They don’t compromise. They test on real Indian hair in different climates and invest heavily in research and quality controls.
Founded in 2022, Moxie Beauty has made its mark by pushing boundaries in Indian haircare, focusing on formulas tailored to local needs.
A Truly Indian Brand
Moxie Beauty is homegrown — designed, formulated, and manufactured in India. The founders stress that beauty isn’t one-size-fits-all, and Indian hair deserves diversity and care, not uniform standards. Their identity is rooted deeply in the Indian context.
The Team Behind the Brand
While Nikita is the face and hair expert, Anmol Ahlawat is the business strategist making things happen behind the scenes.
- Anmol has experience as head of business development at Paytm, co-founded a smart transport app (Instago), and worked with social media marketing for small businesses.
- Together, Nikita and Anmol bring complementary strengths: passion for hair + business vision.
- Their partnership also reflects the brand’s inclusivity: Anmol has straight “1B” hair, Nikita has wavy “2B” hair — evidence that Moxie truly aims to serve varied hair types.
On the funding side, Moxie Beauty has already secured ₹2.81 million in investment from firms like Amplify Partners, Washmatic India, and Fireside Ventures. Their valuation is around ₹80.4 crores, showing strong confidence from investors.
Key Takeaways
- Moxie is more than a product line — it’s about accepting your hair and giving it what it needs.
- The journey of Nikita—from fighting her natural texture to building a brand that honors it—is a strong example of turning personal struggle into positive change.
- The brand’s focus on clean beauty, innovation, transparency, and Indian-centric development makes it stand out in a crowded beauty space.
- Moxie’s message: drop forced expectations, embrace your hair’s natural personality, and give it love on your term.
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