In India’s fast-evolving home décor market, one startup is proving that sustainability can also be stylish — Ecofynd. Founded by Sumair Jain and Vinay Pratap Singh in 2018, this eco-friendly brand has transformed a modest ₹3 lakh investment into an impressive ₹8 crore business rooted in creativity, sustainability, and design.
The Journey: From ₹3 Lakh to ₹8 Crore
Back in 2018, Sumair Jain and Vinay Pratap Singh were two plant lovers with a simple dream — to bring nature closer to people living in cities. They started Ecofynd with limited capital but an unlimited passion for sustainability.
What began as a small online store soon blossomed into a full-fledged brand. Their products quickly gained traction on marketplaces like Amazon and Flipkart, earning glowing reviews for their design, durability, and eco-friendly value.
By focusing on affordable pricing, premium quality, and environmental responsibility, Ecofynd tapped into a growing market of young Indians who value both aesthetics and ethics.
A Look Inside Ecofynd’s Business Model
Ecofynd’s success didn’t happen by chance. It’s built on a smart, customer-centric business model that bridges the gap between urban living and green lifestyles.
- Core Focus: Ecofynd specializes in home décor, garden accessories, and planters — made using recycled materials and sustainable manufacturing methods.
- Product Range: From handcrafted planters and wall décor to garden furniture and hanging pots, every product reflects their eco-conscious philosophy.
- Sales Channels: The brand sells through its own online store, major e-commerce platforms, and select offline retailers, giving it a hybrid distribution model.
- Customer Base: Their audience ranges from eco-conscious homeowners and interior designers to gifting enthusiasts looking for sustainable alternatives.
- Revenue: With annual revenue surpassing ₹8 crore, Ecofynd has become one of India’s most admired names in sustainable décor.
- Team Vision: Sumair and Vinay believe that “a beautiful home should also be kind to the planet,” and that belief fuels every part of their operations.
Why Ecofynd Stands Out 🌱
Ecofynd’s success can be credited to its perfect balance between sustainability and style.
- Eco-Innovation: Using recycled materials and biodegradable packaging to reduce carbon impact.
- Affordable Aesthetics: Making sustainable décor accessible to the average Indian household.
- Design-Driven Approach: Every planter and product blends art, function, and sustainability.
- Community Connection: A loyal base of plant enthusiasts and home décor lovers drives word-of-mouth growth.
Their brand message is clear — eco-friendly living should be the new normal.
The Founders Behind the Brand
Sumair Jain and Vinay Pratap Singh, the brains behind Ecofynd, are more than entrepreneurs — they’re environmental visionaries. Their shared love for plants and design inspired them to build a company that not only thrives commercially but also contributes positively to the planet.
Their story inspires thousands of young Indians who want to start meaningful ventures — proving that success doesn’t always require massive funding, just a clear mission and consistent execution.
About Marketing Mirrors
Marketing Mirrors is a dynamic digital media and storytelling platform that showcases the success stories of startups, entrepreneurs, and businesses across India. The platform specializes in crafting content that inspires, educates, and engages — highlighting brands that are reshaping industries with creativity and courage.
