Startup Stories

Brand journeys and founder stories focused on marketing and growth.

How Rafter Is Redefining Sustainable Corporate Gifting in India

Startup Stories /

Changing the Way We Gift Corporate gifting is a big part of business culture in India. From festival hampers toemployee goodies, companies spend crores every year on gifts. But most of these gifts endup as waste — think plastic pens, flashy packaging, and items people don’t even use.Rafter, a Bengaluru-based startup, wants to change this. […]

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How Curve Electric Is Bringing Eco-Friendly E-Bikes to Kashmir

How Curve Electric Is Bringing Eco-Friendly E-Bikes to Kashmir

Startup Stories /

In the Heart of Kashmir, a Green Commute Revolution is Taking Shape Kashmir’s breathtaking beauty often hides the daily problems people face — one big issue ispollution from petrol bikes and scooters. To solve this, Curve Electric , a startup fromKashmir, is building eco-friendly electric bikes that help people travel cleanly whileprotecting the environment. How

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