Startup Stories

Brand journeys and founder stories focused on marketing and growth.

How Attero’s Digital Platforms Are Revolutionizing E-Waste Recycling in India

Startup Stories /

India generates millions of tonnes of e-waste every year, yet most of it ends up in informalrecycling chains with poor safety, low recovery rates, and no digital records. But one startupis changing that — not just with technology, but with purpose. Attero: Leading the Charge in Responsible E-Waste Management Founded in 2008 by Nitin and […]

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How an Engineer’s Initiative Helps Farmers in Bihar Earn Double with Horticulture Training

Startup Stories /

Turning Farming into a Financial Opportunity Prabhat Kumar, an electrical engineer, returned to his village in Gaya, Bihar in 2015. He sawfarmers working endlessly but earning as little as ₹10,000 per acre per year from rice orwheat. Determined to change this, he founded SumArth, an NGO that empowers farmers toswitch to high-value horticulture crops and

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How ScrapJi Is Transforming Waste Recycling in Thane with Technology

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Turning Trash into Opportunity In Thane, Maharashtra, two childhood friends saw the life-changing potential in somethingmost of us ignore—scrap. Inspired by a local kabadiwala, Henik Gala and Shreyas Jalapurlaunched ScrapJi in 2023. Today, their startup collects and recycles more than 10,000 kg ofwaste every month, aiming to build a trash-free India by 2030. Why ScrapJi

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How One Man Turned His Passion for Trekking Into a Successful Business

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At just 23 years old, Vijay Pratap Singh made a bold move—he left a stable banking job tochase his dream of building an adventure tourism company. Today, his Dehradun-based startup,AdvenThrill, generates over ₹10 crore in revenue and offers treks, outdoor learning experiences,and customized adventures across India. Humble Beginnings in Nature ● Small-town Roots: Vijay grew

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How Rafter Is Redefining Sustainable Corporate Gifting in India

Startup Stories /

Changing the Way We Gift Corporate gifting is a big part of business culture in India. From festival hampers toemployee goodies, companies spend crores every year on gifts. But most of these gifts endup as waste — think plastic pens, flashy packaging, and items people don’t even use.Rafter, a Bengaluru-based startup, wants to change this.

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How Curve Electric Is Bringing Eco-Friendly E-Bikes to Kashmir

How Curve Electric Is Bringing Eco-Friendly E-Bikes to Kashmir

Startup Stories /

In the Heart of Kashmir, a Green Commute Revolution is Taking Shape Kashmir’s breathtaking beauty often hides the daily problems people face — one big issue ispollution from petrol bikes and scooters. To solve this, Curve Electric , a startup fromKashmir, is building eco-friendly electric bikes that help people travel cleanly whileprotecting the environment. How

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