Startup Stories

Brand journeys and founder stories focused on marketing and growth.

How Jeevan Mushroom Built a Scalable Spawn Lab in Rajasthan’s Arid Zone

Startup Stories /

In Jaipur, Rajasthan, Jeevan Mushroom is rewriting what’s possible in mushroomcultivation. Founded in 2017 by Shanker Meena, the company runs a commercially scalablemushroom spawn lab in an arid region—supplying high-quality spawn to growers acrossIndia and training new entrepreneurs to start profitable farms. How a Career Pivot Sparked a Mushroom Mission Raised in a farming family, […]

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How Geeta Patil Turned ₹5,000 into a ₹4Crore Business with Patil Kaki

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In Mumbai and Pune, Patil Kaki has become a household name for authentic Maharashtriansnacks. What began as a small home-based venture in 2016 has grown into a thrivingbusiness, thanks to the determination and culinary skills of Geeta Patil. How Patil Kaki Began with Just ₹5,000 In 2016, Geeta Patil faced a challenging time when her

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How Amit Ramani Changed Indian Workspaces with Awfis

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The way we work in India is rapidly evolving, with flexible schedules and remote workbecoming common. In this changing landscape, Amit Ramani, the founder of Awfis SpaceSolutions, has reimagined the office experience. Starting in 2015 with just one coworkingspace, Awfis has become India’s largest flexible workspace provider, helping thousands ofbusinesses across the country find spaces

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How Clean Fanatics Is Earning ₹12 Crore Monthly by Transforming Home Cleaning Services

Startup Stories /

In Bengaluru, a promising startup called Clean Fanatics is revolutionizing the homecleaning and maintenance industry. Founded in 2022 by BJ Arun and Nishant Prasad, thiscompany has quickly grown to serve over 2,500 homes every month, offering a wide rangeof services including deep cleaning, painting, marble polishing, pest control, and homerenovation. Within just two years, Clean

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How Aecoz Is Replacing Plastic Plates with Eco-Friendly Paper Packaging

Startup Stories /

In Bengaluru, Aecoz, a sustainable startup launched in 2020 by siblings DhanvitaSathyanand, Bharath Sathyanand, and Srinidhi Rajaram, is tackling one of India’s biggestenvironmental challenges—single-use plastic in the food industry. Their innovative solution?Durable, biodegradable paper packaging that’s strong enough for hot Indian food andsafe for the planet. How Plastic Waste Sparked an Eco-Friendly Vision India produces

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How Aurum Crafts Revived Handcrafted Wooden Kitchenware in Jaipur

Startup Stories /

Aurum Crafts, based in Jaipur, blends handcrafting traditions with contemporary style to offerbeautifully made wooden kitchen items. Founded by Punit Agarwal and Chandni Gupta,the brand specializes in cheese platters, serving trays, cutting boards, andbowls—designed for modern kitchens yet rooted in artisan skill. How Tradition Met Design in Aurum’s Living RoomWorkshop For a year, Punit and

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How Scrapdeal Made Recycling as Easy as Ordering Food in Pune

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In Pune, three brothers—Jayesh, Ganesh, and Vaibhav Pakhale—redefined the age-oldkabadiwala model with Scrapdeal, an app-driven recycling service that brings sustainability,transparency, and convenience right to your doorstep. How It All Started With a College Clean-Up The journey began when engineering student Jayesh Pakhale struggled to dispose of bulkyscrap in college. Realizing how much recyclable material was

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How Manam Chocolate is Putting Indian Cacao on the Global Map

Startup Stories /

When you think of premium chocolate, countries like Belgium and Switzerland may come to mind. But in the heart of Andhra Pradesh, Manam Chocolate is rewriting that narrative—one bean at a time. Founded by Chaitanya Muppala, this Indian craft chocolate brand is celebrating local cacao, empowering farmers, and giving the world a taste of India’s

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How Foreka Is Empowering Tribal Farmers in Rajasthan Through Cold‑Pressed Oils

Startup Stories /

In the remote tribal belts of Rajasthan, a social enterprise named Foreka is revolutionizing rurallivelihoods. Launched in 2021 by three friends Satyam Bhandari, RohitNegi, andMohitRana—this brand has created a sustainable business around cold-pressed, chemical-freeoils. By working directly with farmers and establishing local production units, Foreka is boostingincomes and reducing the need for rural families to

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How Nutrifresh is Bringing Fresh, Pesticide-Free Food to Your Table Using Hydroponic Farming

Startup Stories /

In a world where consumers are becoming increasingly health-conscious, the demand forclean, fresh, and chemical-free food is rising. Answering this call is Nutrifresh, aPune-based startup that has reimagined farming by adopting a futuristic approach:hydroponics. Co-founded by Sanket Mehta, a former banker, Nutrifresh is committed todelivering safe, sustainable, and traceable produce—from farm to fork in less

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