Brand journeys and founder stories focused on marketing and growth.
In India’s digital creator economy, very few names have successfully crossed the bridge from influence to entrepreneurship. One of the most prominent examples is Gaurav Taneja, widely known as Flying Beast. His journey from a commercial airline pilot to the founder of a high-revenue fitness brand is a case study in personal branding, audience trust, […]
How Gaurav Taneja turned Flying Beast into a ₹100+ Crore empire Read More »
Srikanth Bolla’s life story is a powerful reminder that limitations are often created by systems, not by individuals. Born visually impaired in a small village in Andhra Pradesh, he went on to become an MIT graduate, a successful entrepreneur, and a global advocate for inclusive and sustainable business. Today, he is best known as the
From rejection to building a ₹100+ Crore empire : The inspiring journey of Srikant Bolla Read More »
In India, innerwear has traditionally been treated as a basic necessity rather than a brand-led product. White, grey, predictable designs dominated the market for decades. Bummer changed this perception by turning innerwear into a form of self-expression, while keeping comfort and sustainability at the center. Founded by Sulay Lavsi, Bummer is a homegrown direct-to-consumer (D2C)
How Bummer disrupted India’s innerwear market and became a ₹10 Crore D2C brand Read More »
Pepe Jeans London is often described as a fashion success story. That description is incomplete. At its core, Pepe Jeans is a business execution story, built on product focus, smart distribution, and a scalable operating model rather than hype or heavy advertising. Founded in 1973 by Nitin Shah, Arun Shah, and Milan Shah, three Indian-origin
How three brothers turned a small market stall to a Global fashion giant Read More »
The journey of India’s used-car market has always been complicated. Endless negotiations, hidden defects, inconsistent pricing and a complete lack of trust shaped the experience for millions of buyers. In 2015, Niraj Singh, an IIT Delhi graduate and a serial entrepreneur from Jharkhand, decided he had seen enough of this chaos. What he built next
How Jharkhand’s Niraj Singh created India’s Most trusted car brand Read More »
Building a brand from scratch is hard. Building one after losing ₹70 lakh is the kind of grit most people only talk about. Ashima Batra, Founder & CEO of Dorabi, didn’t just bounce back. She built one of India’s rising ethical-fashion powerhouses by trusting craftsmanship, discipline and old-school manufacturing wisdom. The Founders: Ashima Batra &
From Small-Batch crafting to a ₹25 Crore Fashion brand: Dorabi’s Small-Batch revolution Read More »
In India’s rapidly evolving startup ecosystem, founders are constantly looking for ways to protect their time and mental bandwidth. But few have taken that idea as boldly as Mumbai-based IIT couple Aman Goel and Harshita Goel, the minds behind the rising AI firm GreyLabs AI. Their recent decision to hire a professional home manager for
How an IIT Couple Transformed Work-Life balance to Build a High-Growth AI Startup Read More »
The world knows India for its rich tea culture, but few people get to witness how tradition and innovation come together to create something extraordinary. Cup-Ji is one such story—a brand built by two Mumbai-based brothers who transformed a five-generation tea heritage into a modern, global-ready product. Founded in 2022 by Aakash Sotta and Kushal
How two Brothers from Mumbai Built Cup-Ji into a Fast-Growing Global Tea Brand Read More »
In India’s fast-evolving home décor market, one startup is proving that sustainability can also be stylish — Ecofynd. Founded by Sumair Jain and Vinay Pratap Singh in 2018, this eco-friendly brand has transformed a modest ₹3 lakh investment into an impressive ₹8 crore business rooted in creativity, sustainability, and design. The Journey: From ₹3 Lakh
From ₹3 Lakh to ₹8 Crore: How Ecofynd Built a Sustainable Home Decor Brand in India Read More »
From Wasted Flowers to ₹1.5 Crore Success: The Inspiring Story of Shivraj Nishad In 2021, Shivraj Nishad from Shekhpur village, Kanpur Dehat, left behind his secure pharma job to follow a purpose bigger than profit — giving a second life to India’s discarded flowers. What started with a single solar dryer has blossomed into two
