Motivational marketing stories and campaign wins.
A Young Farmer’s Genius Idea from Odisha In the heart of Odisha, where agriculture often faces challenges from floods and shrinking farmland, a young farmer named Hirod Patel has found an extraordinary solution. Instead of depending on traditional soil-based farming, he chose to grow crops over water. His idea was simple but revolutionary — if […]
Introduction In a world obsessed with corporate titles and paychecks, Shrikant and Charmi Malde decided to trade their air-conditioned offices for open fields and the company of cows. The Ahmedabad-based couple, once IT professionals, founded GauNeeti Organics Pvt. Ltd. in 2017 — a brand that has redefined India’s organic dairy space. What began with just
The Backstory In Bihar — where nearly 85% of India’s makhana is produced — a young visionary changed everything. Nadeem Iqbal, a 24-year-old BBA graduate, took his father Md. Raish’s small makhana business and turned it into a modern, structured, and highly profitable brand: Nature’s Makhana. His father had run a modest makhana wholesale operation
Discover how Raghunandan Kamath turned a small Mumbai shop into Naturals Ice Cream—a ₹300 crore empire built on real fruit and honest work. From a Small Shop to a ₹300 Crore Empire Naturals Ice Cream isn’t just another dessert brand—it’s a story of how grit, simplicity, and originality can rewrite destiny. Founded by Raghunandan Srinivas
How a Fruit Vendor’s Son Built Into a ₹300 Crore Ice Cream Brand Read More »
A Small Collar Making Big Change Every night, countless stray dogs roam roads and highways where they’re hard tospot—leading to tragic accidents and even causing crashes involving humans. In response,a social venture—Pawsitivity—introduced reflective collars for stray dogs equipped with QRcodes. These collars improve visibility at night and carry vital information to reunite the lostand injured
How QR-Enabled Reflective Collars Are Saving Stray Dogs from Accidents Read More »
In India’s startup scene, big funding rounds often make the headlines. But one company, Zerodha, changed the game by proving you don’t always need external money to build an empire. Founded by Nithin Kamath and Nikhil Kamath, Zerodha became India’s largest stockbroker without a single rupee from venture capitalists — a rare, inspiring example of
How Zerodha Became India’s Biggest Brokerage Without External Funding Read More »
