Innovation

Creative, unique marketing ideas, campaigns, and new-age strategies.

How Pritesh Mistry’s company turns Tomato Waste into Vegan Leather

Innovation /

Every year, tons of tomatoes end up in landfills — wasted and forgotten. But what if those discarded peels and seeds could replace animal leather? That’s exactly what Pritesh Mistry, the founder of The Bio Company (TBC), is doing. His revolutionary idea transforms tomato waste into biodegradable leather, giving sustainability a bold new twist. The Problem […]

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From Idea to Impact: How Cureous Labs Is Bringing Affordable Patient-Care Innovation to India

Innovation /

Healthcare in India is changing fast. One of the most powerful drivers of this change is innovation—especially innovation that focuses on affordability and accessibility. That’s exactly what Cureous Labs is doing. Based in Bengaluru, this healthcare technology startup is building affordable medical devices to help patients who are bedridden. Their goal is simple but impactful:

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How Comminent’s RF Mesh Network Is Transforming smart Cities in India

Innovation /

Imagine walking through a city where streetlights turn on automatically when it gets dark, water meters update usage in real-time, and electricity grids talk to each other to reduce power loss. That’s the future India is moving toward — a network of connected, intelligent systems. But there’s one big challenge: these systems need a reliable

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How a 29-Year-Old Built Moxie Beauty: A Clean, Innovative Brand for Indian Hair

Innovation /

  When you look for hair care that truly understands Indian hair and climate, you often come up short. That’s where Moxie Beauty comes in. Founded by Nikita Khanna and Anmol Ahlawat, this Indian haircare brand aims to offer clean, high-performing products designed especially for Indian hair. The Hair Journey of Nikita Khanna Let’s start

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Wastelink: How a Delhi Startup Is Transforming India’s Circular Economy with AI and Upcycled Biscuits

Innovation /

India faces a massive paradox. On one side, millions of tonnes of food go to waste every year because of packaging errors, misprints, or unsold stock. On the other, livestock farmers struggle with rising feed costs. Wastelink, a Delhi-based startup, is solving both problems with one smart idea: upcycling surplus food into nutritious livestock feed.

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How Three IITians Built EndureAir Systems: India’s UAV Startup

Innovation /

In 2018, three alumni from IIT Kanpur—Dr. Abhishek, Rama Krishna, and ChiragJain—launched EndureAir Systems with a bold goal: turn advanced drone research intoreal products that solve problems in the field. What began as lab work grew into a companydesigning, developing, and manufacturing unmanned aerial vehicles (UAVs) for defense,logistics, disaster response, and remote medical deliveries. How

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How Two Engineers Are Revolutionizing Indian Farming with Drones

Innovation /

In a quiet village in Uttar Pradesh, a small drone buzzes gently above a lush green field. It’s notjust flying for fun—within minutes, it sends the farmer a detailed map via WhatsApp. Themessage pinpoints exactly where the crops are healthy, where they’re struggling, and whatneeds to be done.This isn’t science fiction. It’s the reality for

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