Marketing Mirror

How Scrapdeal Made Recycling as Easy as Ordering Food in Pune

In Pune, three brothers—Jayesh, Ganesh, and Vaibhav Pakhale—redefined the age-oldkabadiwala model with Scrapdeal, an app-driven recycling service that brings sustainability,transparency, and convenience right to your doorstep. How It All Started With a College Clean-Up The journey began when engineering student Jayesh Pakhale struggled to dispose of bulkyscrap in college. Realizing how much recyclable material was […]

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How Palak Arora Turned Millets into Ready-to-Cook Meals for Everyone

At just 23, food technologist Palak Arora launched Millium under the umbrella of SatGuruSuperfoods — a brand that transforms humble millets into nutritious, ready-to-cook meals.Her startup not only champions healthy eating but also uplifts local farmers and reintroducestraditional grains in a modern, convenient format. How a Family Health Crisis Sparked an Idea The journey began

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How One Woman’s Crochet Skills Uplifted Tribal Women

In the town of Jhumri Telaiya, Jharkhand, 60-year-old homemaker Kanchan Bhadani hasquietly sparked a movement of empowerment—one crochet stitch at a time. What began asa childhood hobby has now grown into LoopHoop, a heartwarming initiative that teachestribal women how to create handmade crochet toys and earn a sustainable income fromhome. Rediscovering a Forgotten Skill Kanchan’s

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How Manam Chocolate is Putting Indian Cacao on the Global Map

When you think of premium chocolate, countries like Belgium and Switzerland may come to mind. But in the heart of Andhra Pradesh, Manam Chocolate is rewriting that narrative—one bean at a time. Founded by Chaitanya Muppala, this Indian craft chocolate brand is celebrating local cacao, empowering farmers, and giving the world a taste of India’s

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How Foreka Is Empowering Tribal Farmers in Rajasthan Through Cold‑Pressed Oils

In the remote tribal belts of Rajasthan, a social enterprise named Foreka is revolutionizing rurallivelihoods. Launched in 2021 by three friends Satyam Bhandari, RohitNegi, andMohitRana—this brand has created a sustainable business around cold-pressed, chemical-freeoils. By working directly with farmers and establishing local production units, Foreka is boostingincomes and reducing the need for rural families to

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How Nutrifresh is Bringing Fresh, Pesticide-Free Food to Your Table Using Hydroponic Farming

In a world where consumers are becoming increasingly health-conscious, the demand forclean, fresh, and chemical-free food is rising. Answering this call is Nutrifresh, aPune-based startup that has reimagined farming by adopting a futuristic approach:hydroponics. Co-founded by Sanket Mehta, a former banker, Nutrifresh is committed todelivering safe, sustainable, and traceable produce—from farm to fork in less

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How a Kerala Man Left His Job in Qatar to Build a ₹15 Crore Flavoured Yoghurt Brand Loved by Ambanis

While many entrepreneurs rely on social media campaigns and influencer marketing to growtheir businesses, Nahaz Basheer took a completely different route—by handing out yoghurtsamples in malls and metro stations. What started as a simple idea has now grown intoCrèmberie, a flavoured yoghurt brand with an annual revenue of ₹15 crore and a customer basethat includes

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From Hobby to ₹8.5 Crore Business: How This MomTurned Crochet into a Livelihood for 300 Women Workingfrom Home

A Simple Hobby That Sparked a Movement When Heena Patel started knitting in 2013 during her pregnancy, she had no idea it wouldbecome her life’s purpose. What began as a way to cope with personal grief turned into amission to empower hundreds of women across India. Healing Through Yarn and Needles After losing her six-year-old

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How a Family Startup is Replacing Plastic Bubble Wrap with Eco-Friendly Paper

In a time when plastic pollution is a growing global concern, a small family-run startup fromNavi Mumbai is offering a smart and sustainable solution. EcoCushionPaper is changinghow we pack and protect fragile items—replacing traditional bubble wrap with an innovative,eco-friendly alternative made entirely from paper. How a House Move Sparked a Green Idea It all began

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Bengaluru Engineer Quits Job to Build India’s First Millet Ice Cream Brand – Now Earning ₹2 Lakh a Month

In the bustling streets of Malleshwaram, Bengaluru, a small dessert brand is redefining how welook at ice cream. Meet Liki Foods — India’s very first startup creating millet-based, dairy-freeice cream that’s not just healthy but genuinely delicious.Founded by former techie Gautam Raikar, Liki Foods is on a mission to make millets cool again.With creamy scoops

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