Marketing Mirror

How Attero’s Digital Platforms Are Revolutionizing E-Waste Recycling in India

Startup Stories /

India generates millions of tonnes of e-waste every year, yet most of it ends up in informalrecycling chains with poor safety, low recovery rates, and no digital records. But one startupis changing that — not just with technology, but with purpose. Attero: Leading the Charge in Responsible E-Waste Management Founded in 2008 by Nitin and […]

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How an Engineer’s Initiative Helps Farmers in Bihar Earn Double with Horticulture Training

Startup Stories /

Turning Farming into a Financial Opportunity Prabhat Kumar, an electrical engineer, returned to his village in Gaya, Bihar in 2015. He sawfarmers working endlessly but earning as little as ₹10,000 per acre per year from rice orwheat. Determined to change this, he founded SumArth, an NGO that empowers farmers toswitch to high-value horticulture crops and

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How ScrapJi Is Transforming Waste Recycling in Thane with Technology

Startup Stories /

Turning Trash into Opportunity In Thane, Maharashtra, two childhood friends saw the life-changing potential in somethingmost of us ignore—scrap. Inspired by a local kabadiwala, Henik Gala and Shreyas Jalapurlaunched ScrapJi in 2023. Today, their startup collects and recycles more than 10,000 kg ofwaste every month, aiming to build a trash-free India by 2030. Why ScrapJi

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How One Man Turned His Passion for Trekking Into a Successful Business

Startup Stories /

At just 23 years old, Vijay Pratap Singh made a bold move—he left a stable banking job tochase his dream of building an adventure tourism company. Today, his Dehradun-based startup,AdvenThrill, generates over ₹10 crore in revenue and offers treks, outdoor learning experiences,and customized adventures across India. Humble Beginnings in Nature ● Small-town Roots: Vijay grew

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How QR-Enabled Reflective Collars Are Saving Stray Dogs from Accidents

Inspirational /

A Small Collar Making Big Change Every night, countless stray dogs roam roads and highways where they’re hard tospot—leading to tragic accidents and even causing crashes involving humans. In response,a social venture—Pawsitivity—introduced reflective collars for stray dogs equipped with QRcodes. These collars improve visibility at night and carry vital information to reunite the lostand injured

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How Two Engineers Are Revolutionizing Indian Farming with Drones

Innovation /

In a quiet village in Uttar Pradesh, a small drone buzzes gently above a lush green field. It’s notjust flying for fun—within minutes, it sends the farmer a detailed map via WhatsApp. Themessage pinpoints exactly where the crops are healthy, where they’re struggling, and whatneeds to be done.This isn’t science fiction. It’s the reality for

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How Rafter Is Redefining Sustainable Corporate Gifting in India

Startup Stories /

Changing the Way We Gift Corporate gifting is a big part of business culture in India. From festival hampers toemployee goodies, companies spend crores every year on gifts. But most of these gifts endup as waste — think plastic pens, flashy packaging, and items people don’t even use.Rafter, a Bengaluru-based startup, wants to change this.

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How Curve Electric Is Bringing Eco-Friendly E-Bikes to Kashmir

How Curve Electric Is Bringing Eco-Friendly E-Bikes to Kashmir

Startup Stories /

In the Heart of Kashmir, a Green Commute Revolution is Taking Shape Kashmir’s breathtaking beauty often hides the daily problems people face — one big issue ispollution from petrol bikes and scooters. To solve this, Curve Electric , a startup fromKashmir, is building eco-friendly electric bikes that help people travel cleanly whileprotecting the environment. How

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Unipads: Empowering Rural Women Through Affordable Cloth Pads in India

Her Story /

In a country where menstrual hygiene remains a challenge, Unipads is revolutionising menstrual health for rural women through affordable, reusable cloth pads. This social enterprise, led by Dr. Hetal Desai and Priyanshi Patel, is not just selling pads but building a movement of awareness, dignity, and sustainability across India. The Problem: Menstrual Hygiene in Rural

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Zerodha

How Zerodha Became India’s Biggest Brokerage Without External Funding

Inspirational /

In India’s startup scene, big funding rounds often make the headlines. But one company, Zerodha, changed the game by proving you don’t always need external money to build an empire. Founded by Nithin Kamath and Nikhil Kamath, Zerodha became India’s largest stockbroker without a single rupee from venture capitalists — a rare, inspiring example of

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