Marketing Mirror

How Two Doctors Built PaintWaint from 6 Orders to ₹15 Lakh/Month

Startup Stories /

Dr. Apurva Makwana and Dr. Saloni Makwana, both from medical backgrounds, turnedtheir passion for art into PaintWaint, a startup that makes painting easy and enjoyable foreveryone. Since its launch in September 2023, PaintWaint offers paint-by-number kits thatlet people create their own art—even without any prior experience. Today, the brand ispulling in about ₹15 lakh monthly […]

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How YOHO Grew from ₹3 Crore to ₹100Crore by Disrupting the Footwear Market

Startup Stories /

In 2020, Ahmad Hushsham and Prateek Singhal saw a growing demand for comfortable,stylish shoes designed for daily wear. They believed the Indian footwear market lacked thatperfect blend of functionality, comfort, and affordability. This insight paved the way forYOHO, a brand focused on “second shoes”—everyday pairs that complement formal wearwhile offering unmatched comfort. How the Founders

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How Sunny Leone Built a ₹10 Crore Beauty Empire from ₹10 Lakh

Startup Stories /

Sunny Leone, a name synonymous with glamour and resilience, has seamlessly transitionedfrom Bollywood stardom to entrepreneurial success. In 2018, she launched her cosmeticsbrand, StarStruck by Sunny Leone, with an initial investment of ₹10 lakh. Today, the brandboasts an annual turnover exceeding ₹10 crore, marking a significant achievement in thebeauty industry. How It All Began: From

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The Inspiring Journey of Loom Solar: Powering India’s Solar Revolution

Startup Stories /

Founded in 2018 by brothers Amol and Amod Anand, Loom Solar began with a simple yet powerful vision – “Be Available.” This vision meant ensuring that high-quality solar products would be accessible to every corner of India and eventually to global markets. What started as a small e-commerce venture has today become a leading solar

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How Two Teenagers Transformed Indian Snacks into a ₹1 Crore Venture in Just 12 Months

Startup Stories /

Turning a street snack into a full-fledged business may sound like a dream, but two Indianteenagers Jayanta and Kailash proved it can be done. Within just one year, their homegrownventure, Shuddh Swad, crossed the ₹1 crore revenue mark. Their vision was simple yetpowerful: make traditional Indian snacks hygienic, affordable, and available all year round.From humble

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How a Clever Baby Seat Reinvented Parenting and Earned ₹4.25 Crore in One Year

Startup Stories /

Parenting is a whirlwind toting diaper bags, soothing fussy toddlers, and battling sleeplessnessisn’t exactly effortless. That’s why a couple from Kolkata, Akash and Ruchi, decided to rethinkthe baby carrier from the ground up. Frustrated by carriers that were neither ergonomic norstylish, they launched a sleek, functional alternative: the Butt Baby Seat, founded in 2021. A

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How Farmley Took Over the Snack Game with ₹300 Crore in Annual Sales

Startup Stories /

Farmley, a health-focused dry fruit and nut brand co-founded by IIT graduates AkashSharma and Abhishek Agarwal, has transformed the traditional snacking aisle into theirkingdom. What began in 2017 as a modest online dry fruit initiative has now grown into apowerhouse generating around ₹300 crore in annual recurring revenue (ARR), redefininghealthy snacking in India. How Two

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How Four Friends Turned Kozhikode Halwa into a ₹84 Lakh Startup with Fulva

Startup Stories /

It all began with a promise. When Shabas Ahamed N C tasted a poorly packed halwaoutside Kerala, he knew the beloved Kozhikode sweet deserved better. That simple insightled him and his childhood friends—Sanu Muhammed C, Thesreef Ali P K, and Irfan SafarS—to launch Fulva. Their goal? Bring hygienic, travel-friendly, and vibrant Kozhikode Halwato homes across

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How Palmonas Grew from a Small Startup to a ₹35 Crore Jewelry Brand in Just 2 Years

Startup Stories /

In 2022, entrepreneurs Pallavi Mohadikar and Dr. Amol Patwari launched Palmonas, a demi-finejewelry label born from the idea of offering high-quality, stylish pieces that don’t come with asky-high price tag. By late 2023, Bollywood star Shraddha Kapoor joined as co-founder,instantly elevating the brand’s profile. What Makes Demi-Fine Jewelry Irresistible? Demi-fine jewelry sits perfectly between fine

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How the Lathiya Brothers Turned Sarees into a ₹35 Crore Revenue Brand with Sudathi

Startup Stories /

Bringing premium ethnic wear to every Indian woman at affordable prices, the Lathiyabrothers—Hiren, Viren, and Darshan—launched Sudathi in September 2023. From theirbase in Surat, they disrupted the saree market by combining high-quality design withe-commerce efficiency, all without external funding. In less than two years, Sudathi hasclocked an impressive ₹35 crore in revenue. Here’s how they

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