How Bummer disrupted India’s innerwear market and became a ₹10 Crore D2C brand
In India, innerwear has traditionally been treated as a basic necessity rather than a brand-led product. White, grey, predictable designs dominated the market for decades. Bummer changed this perception by turning innerwear into a form of self-expression, while keeping comfort and sustainability at the center. Founded by Sulay Lavsi, Bummer is a homegrown direct-to-consumer (D2C) […]
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