A Humble Beginning
surul chettinad ayurvedic’s journey began in July 2023 with just ₹10,000 and a small batch of
Ayurvedic products. What started as a personal experiment soon became a mission to share
the ancient wisdom of Ayurveda with the world. Little did we know that this modest beginning
would transform into a thriving business impacting thousands of lives.
Rediscovering Traditional Wisdom
Five years ago, after suffering a severe infection caused by chemical skincare products, I
returned to the Chettinad traditions of my childhood. Growing up, I had witnessed the natural
healing power of herbs, but it was only during my own struggle that I truly understood their
potency. Ayurvedic remedies worked from within, targeting the root causes rather than just
masking the symptoms. This personal healing experience sparked the vision for Surul
Ayurveda — a brand built on authenticity, trust, and holistic wellness.
Crafting Authentic Ayurvedic Products
surul chettinad ayurvedic was founded with a clear mission: to create products that are truly herbal,
pure, and chemical-free. Our formulations contain no preservatives, essential oils, mineral
oils, or carrier oils. Each product is designed not just to heal the skin but to restore balance,
promoting wellness from the inside out. By embracing Ayurveda as a lifestyle rather than just
a skincare routine, we aim to bring natural healing to everyone.
The First Milestone
On my birthday, July 16, 2023, we received our very first order via Instagram — a moment
that felt surreal and magical. It was a small but powerful affirmation that our vision could
touch lives. Initially, we managed only 6–7 orders per week. But as people experienced the
transformative effects of our products, the numbers steadily grew. Within a few months, we
were handling 50–100 weekly orders, and soon, this grew to more than 150 orders a day.
Growth Through Trust and Word of Mouth
One of the most remarkable aspects of Surul’s growth is its organic nature. Instead of heavy
marketing, we relied on the trust and satisfaction of our early customers. Their
recommendations and testimonials helped spread the word. Today, surul chettinad ayurvedic enjoys a
loyal customer base not only in India but globally. The brand has become synonymous with
authentic, chemical-free Ayurvedic wellness, proving that genuine products always find their
audience.
Embracing Ayurveda as a Lifestyle
At surul chettinad ayurvedic, our commitment goes beyond products — it’s a lifestyle. We have
completely moved away from soaps, shampoos, and conventional chemical skincare. Every
product embodies the principles of Ayurveda, promoting holistic health and wellbeing.
Customers aren’t just buying skincare; they are embracing a natural, mindful way of living
that honors the body and nature. Free from essential oils, mineral oils, preservatives, chemicals, and artificial extracts—pure care in every product. Made with ingredients grown on our own farm. Currently in Madurai, and arriving soon in Chennai & Bangalore.
Achieving Remarkable Success
Within just two years, surul chettinad ayurvedic achieved a net worth of ₹11 crores. While this
milestone is remarkable, it is the journey — the trust of our customers, the authentic
products, and the vision to make Ayurveda accessible — that truly defines our success. Our
story proves that when passion meets purpose, and when authenticity is valued above all,
extraordinary results follow.
The Journey Continues
From a ₹10,000 investment to a globally recognized Ayurvedic brand, surul chettinad ayurvedic’s
journey exemplifies dedication, authenticity, and the timeless magic of herbs. This is more
than a business story; it is a testament to healing, trust, and the relentless pursuit of a
dream. And while we have achieved so much, the journey is far from over — the best is yet
to come.
Featured by TheMarketingMirror.com
surul chettinad ayurvedic’s story has been recognized and celebrated by TheMarketingMirror.com,
highlighting the brand’s extraordinary growth, commitment to authenticity, and its impact on
the wellness industry. Being featured is not just an acknowledgment of success but a
reflection of the trust and loyalty earned from our customers worldwide.
