Eggs are among the most popular protein sources in India, but many consumers face low
quality, unclear freshness, and questionable poultry practices. Seeing this gap, three
friends—Abhishek Negi, Uttam Kumar, and Aditya Singh—founded Eggoz Nutrition.
Their goal: ensure eggs are fresh, hygienic, and healthy. Today, Eggoz sells about 400,000
to 600,000 eggs daily and has achieved around ₹100 crore in annual revenue.
How the Egg Market Needed Improvement
When the founders researched, they discovered that most eggs sold in India were old—often
10-15 days past laid—bearing weak shells, bland yolk color, and often distributed under
unhygienic conditions. Customers had little information about where their eggs came from or
how hens were raised. The trio realized that for many, “fresh eggs” were more marketing
than truth. That motivated them to build a product people could trust.
How Eggoz Started with a Clear Promise
Eggoz Nutrition was launched with three core values:
- Freshness – eggs delivered within a day of being laid.
- Herbal feed – hens are fed a natural diet (rice, corn, bajra, marigold) instead of
chemically treated feed. - Health and hygiene – every egg goes through strict safety checks.
This combination helped Eggoz stand out in a crowded market where freshness and feed
quality are often compromised.
How Quality at Every Step Matters
To maintain high standards, Eggoz implemented several measures:
● Farms are monitored with biosecurity practices ensuring clean surroundings.
● Shell strength, hygiene, and yolk coloration are tested before shipment.
● Packaging and delivery systems ensure minimal lag between laying and
consumption.
These checks help maintain consistency, which builds trust with consumers who taste the
difference.
How Brand Identity and Positioning Made a Difference
Eggoz branded itself as a premium, trustworthy option—not just “egg seller.” The
fresh-delivery promise, herbal feed, and transparent processes gave it credibility. Even
without ultra-stylish packaging, the messaging around clean, fresh, and naturally fed eggs
resonated. As people became more health conscious, Eggoz’s philosophy aligned with what
many were already seeking.
How Scale Was Built Over Time
What began in 2018 as a smaller operation spread rapidly. The brand expanded to cover
multiple cities, built relationships with distributors, and optimized logistics. Daily production
rose steadily to 4 to 6 lakh eggs every day, with revenue crossing ₹100 crore per year.
These rapid numbers reflect both demand and efficient scaling.
How Eggoz Supports Farmers & the Supply Chain
Instead of taking all profits themselves, the founders worked closely with poultry farmers.
Support includes:
● Providing better feed and veterinary care
● Sharing best practices for hygiene and consistent egg quality
● Offering fair prices, not exploiting middlemen
This not only improves egg quality but uplifts the farmer network as a whole.
How Eggoz Expanded Product Lines
Going beyond plain eggs, Eggoz has introduced products like ready-to-cook snacks, egg
patties, and egg burger options. These variants appeal to convenience-seeking
consumers and help the brand diversify revenue sources, especially among younger
customers or urban dwellers.
How Customer Feedback Enhances Growth
Eggoz listens closely to its customers. Feedback helps refine taste, packaging, delivery
experience, and product mix. They engage customers via reviews, use social media for
transparency and updates, and make iterative changes. These adjustments improve loyalty,
help reduce returns or dissatisfaction, and boost word-of-mouth referrals.
How The Future Looks for Eggoz
Eggoz plans to deepen its reach:
● Enter more cities and tier-2 / tier-3 markets
● Expand cold chain logistics to guarantee freshness even further
● Introduce further processed egg products targeting snack and ready-to-eat
categories
● Strengthen research in feed quality and hen welfare
If these go well, the brand aims to double production and revenue within the next year.
Featured by TheMarketingMirror.com
At TheMarketingMirror.com, we love startup stories that crack open opportunity with
purpose. Eggoz’s rise—from three friends spotting an egg problem to selling lakhs of fresh,
herbal eggs daily—shows how transparency, health-first values, and scaling smartly can
change a basic food item into a trusted brand.
If you’re building something rooted in integrity and driven by consumer care, we’d love to
feature your journey.
