Farmley, a health-focused dry fruit and nut brand co-founded by IIT graduates Akash
Sharma and Abhishek Agarwal, has transformed the traditional snacking aisle into their
kingdom. What began in 2017 as a modest online dry fruit initiative has now grown into a
powerhouse generating around ₹300 crore in annual recurring revenue (ARR), redefining
healthy snacking in India.
How Two Friends Saw an Opportunity in “Uncool”
Snacks
Dry fruits are typically seen as the “healthy but uncool” snack—that is, until Farmley came
along. Akash and Abhishek saw a gap: consumers wanted clean, nutritious snacks, not the
oily or dull options packed in generic packaging. They decided to change the narrative by
offering fresh snacking options that were both healthy and exciting.
How the Brand Switched from Wholesale to D2C
Growth
Initially, Farmley supplied dry fruits and nuts to retailers and traders. But soon, the founders
realized there was untapped demand among direct customers. They switched to a
direct-to-consumer model, building their own sleek packaging and launching flavored and
unprocessed healthy snacks that people actually craved. That pivot made all the difference.
How Farmley Made Dry Fruits Cool Again
Farmley didn’t stop at dry fruits—they turned snacking into a flavor adventure. Highlights
include:
● Roasted peri-peri makhanas (popcorn-style, but bold)
● Thai chili cashews (spicy and upscale)
● Date bites (a wholesome sweet treat)
Each product is nutrient-dense, free of hidden nasties, and delivered in clean, attractive
packaging—no more mystery powders or stained boxes. Farmley made healthy eating feel
indulgent and trustworthy.
How the Business Grew into a ₹300 Crore Powerhouse
Farmley’s growth has been aggressive and intentional:
● Total funding: approximately $57 million, including ₹42 crore (₹56.9M) raised in their
Series C round, led by L Catterton
● Bold pricing strategy: products range from ₹30 to ₹999 to suit all budgets
● Strong brand appeal backed by a solid customer experience
By owning the narrative around wellness, packaging, and trust, Farmley became the
benchmark for premium snacking.
How the Brand Built Trust Through Quality and
Community
Farmley’s approach goes beyond flavor—it’s about transparency and impact:
● They partner with over 5,000 farmers, connecting source to shelf
● Operate processing centers with a 60% female workforce, highlighting inclusivity
● Provide free home delivery and easy returns to ensure customer satisfaction
● Enjoy the endorsement of household names—like former Indian Test captain
This blend of justice, quality, and care made Farmley more than a brand—it became a
movement.
How Expansion Is Fueling Their Journey Ahead
With ₹300 crore ARR under their belt, Farmley is setting up for the next phase of expansion:
● Building another processing center near Gurugram
● Scaling up in global markets like the UAE and the U.S.
● Innovating new snack formats to extend the Farmley pantry
They’re not just selling snacks—they’re creating a snacking ecosystem that’s healthier,
flavorful, and future-ready.
Featured by TheMarketingMirror.com
At TheMarketingMirror.com, we love showcasing stories where culture meets
commerce—with heart. Farmley’s journey from an online dry fruit startup to a ₹300
crore brand shows how innovation, transparency, and delicious products can redefine an
entire category.
If your venture blends purpose and profit in meaningful ways, we’d love to feature your story
next.
