In Bengaluru, a promising startup called Clean Fanatics is revolutionizing the home
cleaning and maintenance industry. Founded in 2022 by BJ Arun and Nishant Prasad, this
company has quickly grown to serve over 2,500 homes every month, offering a wide range
of services including deep cleaning, painting, marble polishing, pest control, and home
renovation. Within just two years, Clean Fanatics has become a trusted name in Bengaluru,
generating monthly revenues of around ₹12 crore.
How Founders Leveraged Their Experience to Launch
Clean Fanatics
BJ Arun and Nishant Prasad came from strong professional backgrounds that prepared
them to build a successful home services startup. BJ Arun had co-founded technology
companies earlier, while Nishant brought experience from corporate giants like Glenmark
Pharmaceuticals and Tata Steel. Combining their knowledge of technology and operations,
they aimed to create a platform that prioritizes high-quality services along with excellent
customer experience.
How Clean Fanatics Built a Technology-Driven,
Customer-Friendly Platform
One of the main reasons for Clean Fanatics’ rapid growth is their user-friendly online
platform. Customers can easily book a wide variety of home services from the comfort of
their homes with just a few clicks. The main services offered include:
● Deep Cleaning: Comprehensive cleaning of kitchens, bathrooms, sofas, carpets,
and other household areas.
● Marble Polishing: Restoring the natural shine and smoothness of marble floors and
surfaces.
● Painting: Interior and exterior painting services with professional quality finishes.
● Civil Renovation: Renovation work such as tile replacements, bathroom remodeling,
and minor repairs.
● Pest Control: Safe and effective pest elimination treatments customized for
residential needs.
The company equips its cleaning professionals with the latest tools and conducts extensive
training to maintain consistent, high service standards.
How They Achieved Fast Growth with a Focus on
Quality
Clean Fanatics now serves over 2,500 homes every month, a testament to their quality and
reliability. Their dedication to customer satisfaction has earned them an excellent 4.9-star
rating on Google, based on more than 22,000 customer reviews. This strong reputation has
attracted investors, enabling the company to raise ₹17 crore in seed funding, which they
plan to use to expand operations and improve their technology platform.
How Customer Satisfaction Drives Their Business
At the heart of Clean Fanatics’ success is their people-first culture. The startup invests
heavily in hiring and training skilled professionals who meet high standards of service. This
focus has resulted in a partner retention rate of approximately 95%, meaning most of their
service providers stay long-term. Moreover, about 40% of their revenue is generated through
word-of-mouth referrals, showing how satisfied customers help grow the business
organically.
How Clean Fanatics Plans to Expand to More Cities and Services
With fresh funding and a growing customer base, Clean Fanatics has ambitious plans for the
future. They intend to expand their service offerings beyond Bengaluru to other Indian cities,
bringing their trusted cleaning and home maintenance services to more households. The
company also aims to broaden its portfolio, adding services that make homes safer, cleaner,
and more comfortable.
Featured by TheMarketingMirror.com
At TheMarketingMirror.com, we highlight inspiring startups that combine innovation,
quality, and social impact. Clean Fanatics’ journey—from a technology-driven cleaning
platform to a trusted home services brand—shows how dedication to customer satisfaction
can build a thriving business.
If you are building a startup that is transforming industries and improving lives, we would
love to feature your story. Visit TheMarketingMirror.com, where impactful entrepreneurship
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