In the town of Jhumri Telaiya, Jharkhand, 60-year-old homemaker Kanchan Bhadani has
quietly sparked a movement of empowerment—one crochet stitch at a time. What began as
a childhood hobby has now grown into LoopHoop, a heartwarming initiative that teaches
tribal women how to create handmade crochet toys and earn a sustainable income from
home.
Rediscovering a Forgotten Skill
Kanchan’s love for crochet started in her childhood in Kolkata, learning from her
grandmother and aunts. After moving to Jharkhand in 1982, she continued practicing the art
as a pastime. Over the years, she created everything from table covers and sofa covers to
clothes for dolls. She occasionally taught her daughters-in-law and neighbors too, but it
remained just a hobby—until she saw an opportunity to use it for a bigger cause.
Uplifting Rural Women Through Crochet
In 2021, with her children grown up, Kanchan decided to start training local tribal women and
homemakers in crochet. Many of these women had no stable source of income after mica
mining had shut down in the region. Seeing their need and eagerness to learn, Kanchan
began conducting regular training sessions—completely free of cost.
Building LoopHoop: A Crochet-Based Livelihood Model
LoopHoop’s model is simple yet impactful:
● Women are given training, raw materials (like wool), and tools like crochet hooks.
● Once trained, they work from home and produce various soft toys.
● They submit their finished products to Kanchan, who handles quality control and
delivery.
This system allows the women to balance their household responsibilities while earning from
the comfort of their homes.
Creative, Sustainable and Handcrafted with Love
LoopHoop’s artisans craft delightful soft toys such as turtles, elephants, caterpillars, dolls,
octopuses, and more. They even use leftover wool pieces creatively to reduce waste, giving
the initiative an eco-conscious edge. These colorful, handmade toys are not just
cute—they’re made with care and purpose.
Real Impact: Income, Confidence, and Purpose
Women working with LoopHoop can earn ₹4,000–₹5,000 per month by dedicating just a
couple of hours daily. Take Sonali, for example—a young artisan who now funds her
education by making and selling over 30 toys a month. Beyond the income, these women
gain something even more valuable: confidence, independence, and dignity.
A Space for Learning and Belonging
LoopHoop currently operates from a small 1,500 sq. ft. space in Jhumri Telaiya where about
50 women gather regularly. It’s more than just a workshop—it’s a safe space where they
laugh, learn, and support each other. Kanchan personally ensures each woman is supported
with material, guidance, and encouragement.
Stitching a Future with Heart
For Kanchan, LoopHoop is not about scaling a massive business or chasing profits. It’s
about purpose. It’s about preserving a traditional skill, creating zero-waste products, and
most importantly—transforming lives. Her story proves that age is no barrier when the heart
is willing and the mission is meaningful.
Featured by TheMarketingMirror.com
At The Marketing Mirror, we shine a spotlight on real stories of entrepreneurs, makers, and
changemakers across India. LoopHoop is a beautiful example of how small ideas—rooted in
passion and community—can lead to big impact.
If you’re building something with heart, innovation, or purpose, we’d love to feature your
journey too. Reach out to us at TheMarketingMirror.com—where business meets
inspiration.
