In a world where consumers are becoming increasingly health-conscious, the demand for
clean, fresh, and chemical-free food is rising. Answering this call is Nutrifresh, a
Pune-based startup that has reimagined farming by adopting a futuristic approach:
hydroponics. Co-founded by Sanket Mehta, a former banker, Nutrifresh is committed to
delivering safe, sustainable, and traceable produce—from farm to fork in less than 24
hours.
How Nutrifresh Got Started
Sanket Mehta’s shift from banking to farming wasn’t just a career switch—it was a mission.
Troubled by the quality of produce in markets and the misuse of the “organic” label, he
started exploring cleaner alternatives to traditional farming. That’s when he discovered
hydroponics, a method that uses nutrient-rich water instead of soil to grow crops.
Partnering with co-founder Ganesh Nikam, the duo launched Nutrifresh in 2019 to offer food
that’s genuinely clean, consistent, and controlled.
How Hydroponic Farming Works at Nutrifresh
Hydroponics may sound complex, but Nutrifresh has simplified it into an efficient and
eco-friendly system. Their farms use climate-controlled polyhouses where plants grow in
water infused with essential nutrients. There’s no soil and no pesticides, reducing
contamination risks and preserving more nutrients in the food.
The water used is RO-purified and recycled, which significantly cuts down water usage
compared to traditional farming. The result? Safe, clean, and sustainable produce that meets
global food safety standards.
How Nutrifresh Grows Over 40+ Varieties of Crops
Nutrifresh grows a wide range of vegetables, herbs, and fruits using this modern technique.
Their offerings include:
● Leafy greens like spinach, lettuce, and kale
● Herbs such as basil, thyme, and rosemary
● Fruits and vegetables including cherry tomatoes, zucchini, and strawberries
Each item is grown in a controlled environment to ensure maximum freshness and
minimal environmental impact.
How They Deliver Within 24 Hours
What truly sets Nutrifresh apart is its ultra-fast delivery system. All produce is packed at
the farm itself, minimizing human touch and maintaining hygiene. From the time of harvest to
delivery, the entire process is completed within 24 hours, making sure that customers
receive the freshest food possible.
How Nutrifresh Empowers Women and Promotes
Sustainability
Nutrifresh is not just focused on innovation—it’s also a people-first enterprise. The
company actively employs women from rural communities, providing them with skill training,
transport support, and financial independence.
On the sustainability front, Nutrifresh recycles water, reduces energy waste, and avoids
chemical inputs, making it an eco-conscious farming model. The farms are also equipped
with smart systems to monitor temperature, light, and nutrients in real time.
How Transparency and Traceability Build Trust
Nutrifresh believes that customers deserve to know what they’re eating. Every package of
produce includes a QR code that reveals detailed information about the crop’s origin—right
from seed selection to harvesting and packing. This traceability builds trust and
accountability, something that’s often missing in the food supply chain today.
The company also maintains certifications like FSSAI, ISO, GLOBALGAP, and HACCP to
ensure international safety and hygiene standards are consistently met.
A Glimpse Into the Future of Farming
Nutrifresh is proof that innovation, when aligned with purpose, can lead to real change. By
combining smart farming technology with environmental care and social impact, the startup
is setting a new benchmark for the Indian agriculture industry.
Their success isn’t just about growing food—it’s about growing food the right way.
Featured by TheMarketingMirror.com
At The Marketing Mirror, we bring forward the most inspiring stories in business, startups,
and sustainability. Nutrifresh is a perfect example of how vision, technology, and social
responsibility can come together to create real impact.
If you’re a startup making waves in your industry—whether through innovation, creativity, or
positive change—we’d love to share your journey.
Stay tuned to TheMarketingMirror.com for more powerful startup stories that are shaping
the future of India.
