In a country where menstrual hygiene remains a challenge, Unipads is revolutionising menstrual health for rural women through affordable, reusable cloth pads. This social enterprise, led by Dr. Hetal Desai and Priyanshi Patel, is not just selling pads but building a movement of awareness, dignity, and sustainability across India.
The Problem: Menstrual Hygiene in Rural India
🚫 Lack of awareness
🚫 Limited access to sanitary products
🚫 Social stigma around periods
Over 70% of women in rural India still lack access to hygienic menstrual products, often using unsafe alternatives like ash, sand, or old cloth, leading to infections and school dropouts.
The Solution: Unipads Cloth Pads
Unipads provides washable, reusable cloth pads that last up to 12 months, making them a cost-effective and eco-friendly alternative to disposable sanitary napkins. These pads are made using high-quality cotton layers, ensuring comfort and safety during periods.
Empowering Women Through Employment
A unique aspect of Unipads is its women-led production and distribution model. The company employs women from rural areas to manufacture and distribute pads, enabling them to earn a livelihood while spreading menstrual health awareness in their communities.
📈 Impact so far:
- Over 8 lakh pads distributed
- More than 3 lakh women impacted
- Significant reduction in plastic waste from disposable pads
Sustainability at the Core
Menstrual waste contributes significantly to India’s plastic pollution problem. By using Unipads cloth pads, women can reduce their environmental footprint while maintaining their menstrual hygiene with dignity.
Why Unipads Stands Out
✅ Affordable and reusable for up to a year
✅ Comfortable and safe for sensitive skin
✅ Empowering women through employment
✅ Reducing menstrual waste and promoting sustainability
The Road Ahead
Unipads aims to expand its reach across India, collaborating with NGOs, schools, and health workers to build menstrual health awareness in rural communities while promoting sustainable practices.
Why Marketers Should Care
Brands that align with social impact and sustainability resonate deeply with today’s conscious consumers. Stories like Unipads are a reminder for marketers to:
✅ Incorporate purpose-driven messaging
✅ Support women-centric initiatives
✅ Highlight eco-friendly practices in campaigns
Conclusion
Unipads is not just a product; it’s a movement towards dignified, sustainable menstrual health for every woman in India. As India moves towards a cleaner, more aware future, enterprises like Unipads are paving the way.
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