How Homemade Hair Gel Sparked the Idea for Arata
Sometimes, big businesses begin with small experiments at home. For Dhruv Madhok andDhruv Bhasin, the co-founders of Arata, India’s first 100% nature-derived, vegan, andcruelty-free haircare brand, the journey started with a simple homemade hair gel. Whatbegan as a kitchen experiment has today grown into a brand worth over ₹195 crore,inspiring thousands of consumers who want […]
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